Givelify is hiring a

Director of Customer Marketing


Givelify is a remote-first, fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 1.3 million generous donors, we have helped over 60,000 nonprofits and places of worship raise more than $4 billion. Together, we are changing our world with kindness and generosity.  

Inc. 5000, the Stevie® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.  

Come make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About your role:

We seek a Director of Customer Marketing to join our virtual team. This role presents an amazing opportunity to implement world-class customer marketing strategies and processes. You will gain high visibility with Givelify executive leadership by delivering easy-to-understand messages and content to customers. Your work will help more people donate to the organizations they care about. This will also help organizations raise more money; together, we will put more good into the world.    

As a Director of Customer Marketing, you will get to:

  • A customer marketing strategy that inspires more people to donate to the organizations they care about and helps organizations raise more funds
  • Helping new donors and organizations find success with Givelify right away with onboarding programs that anticipate their wants and needs, deliver and delight them
  • Increasing engagement, retention, and lifetime value of donors and organizations through cross-selling, upselling, and thought-leadership programs
  • Getting more customers promoting Givelify with advocacy and community programs that bring them value

To be successful in this role, you will also:

  • Partner with the customer success team to develop and execute customer engagement and advocacy strategies relevant to customer segments 
  • Work with product teams to design and implement onboarding and growth programs that help donors give on a regular basis and organizations raise more funds, as well as communicate important updates about our platform 
  • Lead and manage customer engagement and communication programs such as ongoing nurture and lifecycle campaigns to maximize customer success on the platform   
  • Build high-touch marketing programs for high-value organizations and donors by partnering with our customer success team 
  • Build low-touch marketing programs that engage and educate a volume of smaller customers to use Givelify successfully

Your experience:

  • Bachelor’s degree in business or marketing, MBA strongly preferred 
  • This position requires extensive creative marketing and communication skills to engage and motivate customers 
  • 8+ years' experience as a leader in customer or product marketing 
  • Proficient in persona development, customer onboarding, and customer journey  
  • Experience building customer advocacy and community programs 
  • Excellent at connecting the dots between the psychology of consumer behavior, communication, and data 
  • Communicate well and use storytelling to break down complex topics into third-grade concepts 
  • Empathetic to customers and respectful of their spiritual beliefs, as well as their diverse perspectives on how they want to make the world better 
  • Strong collaboration and interpersonal skills to work with cross-functional teams. 
  • Analytical skills to determine marketing effectiveness, and ROI and connect actions to impact 
  • Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales  
  • The ability to write compelling copy is a necessity 
  • Experience utilizing martech tools, A/B testing, data, and analytics to optimize growth is a must (i.e., Google Analytics, CleverTap, AppCues, Email Marketing, Tableau, etc.)    
  • Proven track record of performing well in a fast-paced environment and organizational skills to effectively manage multiple projects with tight deadlines  

Your superpowers:

  • Prioritizes deep knowledge and understanding of customer over competition (could care less about the competition)   
  • Certification in product or customer marketing 
  • Experience with both B2B and B2C customer marketing  
  • Combines a customer-centric, data-oriented mindset with creative/brand sensibilities
  • Previous Communications, Customer Service, Customer Success, or Account Management experience 
  • Experience with Pardot and Salesforce 

Our Culture:

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.  

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.     

At the heart of everything we do are our giving community, our donors, and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences.   

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center. 

About Givelify:

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of more than 1.3 million generous people support their favorite churches, places of worship, nonprofits, and causes with over $4 billion in donations across over 60,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 90,000 verified authentic reviews with an average 4.9 out of 5-star rating. 

Ready to grow the world’s most loved mobile giving app? Apply below. 

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