Strava is the world’s largest athletic community. The social platform at the center of connected fitness. With over 85 million athletes on Strava and 2 million more joining every month, we are growing fast. Strava is a global company with over 85% of our athletes residing outside the US, and with office operations in San Francisco, Denver, Hanover, Bristol, UK and Ireland. We are looking for a Director of European Revenue to join our team.
Reporting to the Chief Revenue Officer, this role will be responsible for working across our organization in Europe, including Brand and Community Marketing, Product Marketing, CRM, Communications, and Partnerships to drive our business and revenue growth in the region. You will also partner closely with our Revenue Strategy and Operations and Growth Product teams.
Strava is passionate about supporting each of our employees by building equitable and inclusive policies, programs, and practices! It is important that this individual share similar passions and is committed to helping incorporate antiracist strategies and policies into Strava's culture and processes over time.
Lead cross functional team that drives our subscription business in the region.
Provide strategic inputs and in partnership with Product Marketing and country marketers, develop European specific subscription marketing plan(s) across subscription conversion funnel / subscriber lifecycle to meet region goals.
Partner with PMM, CRM and country marketers to develop subscription marketing campaigns and tactics across owned channels and maximize returns across them.
Partner with Brand Marketing, country marketers and PMM to localize and leverage global marketing campaigns and initiatives to key countries to drive subscription .
Partner with Growth Marketing and country marketers to develop and manage locally relevant paid performance/social marketing campaigns.
Develop European and country specific revenue and KPI plans and support ongoing forecasting in partnership with Revenue, Partnership, and Finance teams.
Understanding customer, industry, and competitor trends/behaviors in the region. Determine areas of focus across geography, athlete segments, and our subscription lifecycle and continually optimize focus to inform subscription marketing and drive subscription revenue.
Understand sources of variance and create plans to address.
Help develop, test, and roll out country specific subscription pricing and promotions.
Articulate European strategy and results to other Strava teams, management and Board.
Collaborate with our Brand / Community Marketing, Communications and PMM/CRM teams to develop overall strategies and plans for marketing in Europe to drive awareness, engagement and subscribers.
Partner with our Partnership team to develop strategies and tactics to drive subscription consideration, subscription value and sales/distribution through European partners, and grow partner revenue over all.
Test and iterate on our strategies to clearly develop findings that Strava can apply in other markets.
Synthesize results and findings and partner with management, Marketing and other regional teams to help to develop and optimize our growth strategy across other key regions.
You have 10+ years or equivalent experience in subscription marketing, growth marketing or general management in a digital consumer business in Europe.
You have a track record of helping drive revenue growth and thrive on accountability and results.
You are comfortable operating without a playbook and are able to lead a culture of experimentation and learning.
You have experience setting up strategy and action plans with strong measurement frameworks.
You are analytical and use data to make informed decisions.
You have a proven track record of leading and executing growth projects independently and getting things done in a cross-functional organization.
You have experience working across Europe and bring perspective on how to show up as locally relevant.
You are adept at collaboration and outstandingly communicative in a fast-paced environment where collaboration and understanding people is required. You have passion for making colleagues successful throughout the company.
You are comfortable working remotely from other team members and your manager, but even so, manage to stay in sync and influence internal partners by being an excellent communicator.
Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.
Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
For more information on compensation and benefits, please click here.