CareSkore is hiring a

Director of Marketing

Mountain View, United States
Full-Time

About the Position: As the Director of Marketing at CareSkore, you'll lead all marketing efforts including product marketing and demand generation, reporting to the CEO. You'll plan and execute on our go-to-market, oversee marketing campaigns, craft content for multiple customer segments in the healthcare industry, enable our sales and customer success teams, and overachieve on targets.

Responsibilities:
- Develop compelling product messaging and positioning for multiple customer segments
- Lead go-to-market planning and execution
- Own creation and execution of demand generation campaigns
- Manage full funnel performance from lead creation to close
- Establish competitive intelligence and differentiate CareSkore
- Create content such as whitepapers, case studies, battle cards, and product marketing materials
- Work with go-to-market teams to reach revenue and pipeline goals on top of successful customer success
- Convey CareSkore's product values to healthcare executives (CIO, CEO, COO, Chief Medical Officer, etc.) and other key stakeholders
- Manage a team of marketers

Desired Experience:
- 5+ years of marketing experience within enterprise software/B2B SaaS
- 2+ years of managing a team
- Demonstrated experience marketing for products involving multiple stakeholders at the enterprise level
- Strong knowledge of B2B marketing in general (Demand Waterfall, Marketing & Sales Alignment, Demand Generation, etc.)
- Knowledge and experience with Marketo and Salesforce CRM
- Worked in an early-stage start-up
- Have marketed for SaaS products of significant annual contract value
- Experience in healthcare technology a plus