Workable is hiring a

Director of Paid Marketing Programs

Boston, United States

Workable is changing the way companies find and hire great people. With thousands of enterprise users and millions in venture funding, we have built the best SaaS recruiting software in the world. With offices in USA, Greece and London, Workable grew tenfold over the past year and continues to grow at a rapid pace.

To support this growth and make sure that we can scale from thousands to hundreds of thousands of users, we are expanding our teams. This is an opportunity to join a world class software company and a great team that passionately believes in what it does.

For our Boston office, located in the heart of Fort Point, we are looking for a Director of Integrated Marketing to manage and coordinate our paid media campaigns.

This unique position is a great opportunity for an energetic and open-minded senior professional to effectively combine quantitative and qualitative data and make informed decisions on growth navigation.

You will work closely with the VP of Demand Generation to ensure that our goals for growth are being met, identify new ways to get in front of potential customers and grow the top of the funnel.

As a Director of Integrated Marketing you will need to:

  • Be responsible for paid marketing activities.
  • Develop, execute and report on multi-channel marketing campaigns across all marketing channels
  • Develop highly-creative on-brand content across the customer buying life-cycle
  • Work with the in house creative team as well as with third party vendors and agencies
  • Develop creative briefs for advertising.
  • Track measure and report business results
  • Work with content, inbound, and communications to create a develop a roadmap for marketing campaigns
  • Develop lead nurture campaigns for Trial users