Kin Insurance is hiring a

Director of Performance Marketing

Chicago, United States

The world has changed. Why hasn’t insurance?

Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.

Kin is proud to be one of BuiltIn Chicago’s 2021 and 2022 Best Mid Sized Companies to work for, and Forbes 2021 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

We’re looking for a Director of Performance Marketing to join Kin’s Growth Marketing Team. Your mission will be to drive growth through the development and execution of a robust digital marketing strategy, integrating both incremental optimizations and expansion into new channels and opportunities. This role encompasses leading performance marketing in our current markets, as well as building the strategy from scratch for new markets that we will launch next year.

We are looking for folks who have a combination of expertise around building strategies, search marketing, analytical problem solving, people management skills, and a burning drive to beat targets. You will work closely with partners, vendors, and other teams within Kin to ensure we deliver an impactful message to potential customers at the right time, and in the right place. You will lead a 5-person Performance Marketing team. 

A day in the life could include: 

  • Building and iterating on our Performance Marketing strategy in existing markets
  • Collaborating with several teams to build our holistic strategy for each new market that we launch next year
  • Prospecting for new partnerships and vendors
  • Meeting with our agency partners to drive execution and optimization of our paid search and paid social campaigns
  • Working with your team to improve our lead generation campaigns
  • Providing feedback on segmented communication strategy to our Email Marketing Manager
  • Sharing recent learnings, and how they’ll impact your future strategy during a Monthly Business Review

I’ve got the skills… but do I have the necessary ones?

  • 4-10 years of experience in a growth marketing role
  • 2 years of ownership of paid search and organic search channels, budgets, and outcomes
  • 2 years hiring, managing and developing a team of direct reports
  • Track record of developing growth strategies that result in tangible business success

Bonus Points:

  • Experience working at a fast-paced growth-stage startup is a plus
  • Experience working in financial services or regulated industries is preferred but not required
  • Experience managing paid social is preferred but not required

Oh, and don’t worry, we’ve got you covered! 

  • Medical, Dental and Vision Insurance
  • Flexible PTO policy 
  • Very generous equity options and 401K
  • Parental Leave
  • Continuing education and professional development 
  • Disability and Life Insurance 
  • The excitement of joining a high-growth Insurtech company and seeing your work make an impact

About Kin

In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality. 

Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.


EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Kin encourages applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities.



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