Caption Health is hiring a

Director of Product Marketing

Full-Time
Remote
 
About Caption Health
Caption Health is empowering healthcare providers with new capabilities to acquire and interpret ultrasound exams using A.I.

About Us
Caption Health was founded in 2013 on a simple but powerful concept: what if we could use technology to emulate the expertise of highly trained medical experts and put that ability into the hands of every care provider? Our vision is to move specialty diagnostics and decision making to the point of care for every patient exam. We are developing AI software that empowers healthcare providers with new capabilities to acquire and interpret ultrasound exams. Caption Health was formerly known as Bay Labs.
 
About this Role:
We are looking for a strong Product Marketing Director to help drive our go-to-market efforts for our AI-guided ultrasound offering as we expand across multiple in-patient and outpatient healthcare segments.  You will report into the Head of Marketing (VP Level), and play a pivotal role in understanding the needs of our customers to inform our strategies and commercial narratives across market segments.  You will lead go-to-market planning for new segment and product launches, develop relevant product messaging, create sales materials and enablement tools, and work closely with our customer-facing teams. 
Your efforts will increase our market opportunity, accelerate our sales cycles and ensure that the voice and needs of the customer are brought back to the marketing and product teams to inform our product and service development activities. 
We are a small team in a quickly growing healthcare organization and you will have an opportunity to create immediate and lasting impact. You will partner closely with product, clinical and sales teams to refine our narrative into compelling, insightful content that will be the foundation for all our customer outreach activities. 

Responsibilities:
       Lead go to market planning for new market segment and drive product launches
       Develop relevant  messaging, content and materials/events to promote our products to key audiences (print, digital, video)
       Develop training materials and sales enablement resources for field team
       Cultivate a deep understanding of customer needs, market environment and competitive dynamics to inform marketing strategies, product / service development and cross-functional activities.
       Partner with sales and medical colleagues to engage clinicians in speaking and educational activities (e.g. symposia, congress activities)
       Bring voice of the customer into the organization
 
Qualifications:
       8+ years of product marketing experience in the medical device/imaging space
       Experience developing Go-to-Market plans, launching multiple products as well as managing products through scaling -- developing diverse materials/tools to drive sales
       Exceptional strategic instincts and strong analytical abilities
       Excellent oral, written and visual communication skills
       Sound business judgement and problem framing
       Enthusiastic collaborator who is able to effectively work cross-functionally with many different stakeholders including sales and clinical/medical
       Demonstrated self-starter with ability to balance and execute multiple projects concurrently
       Desire and ability to succeed in a fast-paced and entrepreneurial environment
       BA/BS required, MBA a plus

Share our passion:
     Join a fast-paced and innovative company that is transforming healthcare through the introduction of AI-guided ultrasound
     Become a core member of a tight-knit, talented and hard working B2B marketing team as it partners with cross-functional colleagues to propel our company forward towards scaling
     Meet the challenge of building our strategy to grow our business across new market segments both in and outside the hospital for an early stage company with bold and broad ambitions

Caption Health is empowering healthcare providers with new capabilities to acquire and interpret ultrasound exams using A.I.

ABOUT US:
Caption Health was founded in 2013 on a simple but powerful concept: what if we could use technology to emulate the expertise of highly trained medical experts and put that ability into the hands of every care provider? Our vision is to move specialty diagnostics and decision making to the point of care for every patient exam. We are developing AI software that empowers healthcare providers with new capabilities to acquire and interpret ultrasound exams. Caption Health was formerly known as Bay Labs.

Caption Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Caption Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Caption Health. strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy.

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