Betterly is hiring a

Director, Paid Social

Remote

*Company located in Utah - Employees can work in the office or remotely in most locations in the US, except SC and NY. This is a full-time opportunity, not a contract opportunity.

What we are actually looking for: Let’s get right down to it - you are a driven leader who likes change and innovation, leading the charge to create the best strategic direction for your specific platform. You take initiative and pair it with your competitive drive to execute results for your team and your clients. You are comfortable with taking appropriate risks, knowing that the market is ever changing, allowing you to use your creative talent to generate new ideas for quick response. As a leader, you are firm yet motivational, engaging your team in enthusiastic ways to become their best selves. You are outgoing, confident in a humble manner, and poised with a persuasive communication style, able to delegate responsibilities to proven people. You believe in the power of paid social advertising & spend your free time researching & learning about the world of paid social advertising because it’s a world you enjoy. You have personally helped a number of businesses succeed through their use of paid social ads and have lead teams who do the same.

Why would you be so excited to be our newest impactful leader at a successful agency? Because we're an industry leading performance marketing agency that does meaningful work and drives real value for clients. We prioritize working with purpose-driven brands and all-around good people.

And, because you probably want more details, you can dive into those below, even though you already know if you are the right person or not from these first few paragraphs ;) …

The Role: Director of Paid Social is a key member of the leadership team who determines strategic direction and creates a team of skilled marketers who are exceptional at driving results in this specific client offering. Our leader will provide no brainer results for our clients that reaches the win/win/win- a win for the employee, the client, and the business overall. 

As Director of Paid Social, you will receive:

Perks:  

  • Salary range $125-165K dependent on experience
  • Flexible PTO Policy
  • Medical, Vision, and Dental Insurance
  • 401k with generous match
  • Vacation bonus ($500/after 1st year, an addition $250 every year after)
  • $2,000 p/year Personal Development budget
  • Company Vacation Homes to Use after the first anniversary
  • And more 

 

As Director of Paid Social, you will

  • Develop the strategic direction of our Paid Social offering to consistently drive results for our clients 
  • Conduct 1:1’s and quarterly growth plans with your team, aligning their performance with the company goals and their personal goals 
  • Provide your team with training & support related to other elements of the positions (communicating with account managers, communicating with clients, managing your team’s workload, etc.)
  • Manage a book of business yourself to keep your saw sharp, allowing you to drive innovation, both inside existing channels and into new channels.
  • Works with P&C to properly staff your department, managing proper bandwidth at all times.
  • Able to see marketing as a holistic view and coordinate with other consultants to ensure branding, messaging, and strategy align.  

What you need to be Director of Paid Social:

  • 3+ years of leadership experience
  • 5+ years of paid social ads experience
  • Experience in paid social ads for both ecommerce and lead generation
  • Evidence of developing a strategic direction for their team
  • Evidence of understanding client perspectives and applying the paid social products to meet client needs
  • Experience using thoughtful creative to reach and engage audiences
  • Have an up-to-date knowledge of paid social and what strategies are currently driving performance, holding any relevant certifications platforms that you oversee
  • Understand how to optimize for specific results (i.e. audience expansion vs creative testing for a lower CPL)
  • Understand business metrics & how they apply to a business’ marketing in order to make recommendations on strategy/budgets/etc.
  • Hands-on experience with Google Analytics and/or other analytics tools and reporting dashboards 
  • Experience managing a budget or P&L
  • Strong evidence of personal adoption of our core values
  • Conducts quality, employee-focused 1:1s and quarterly growth plans
  • Evidence of adoption of company initiatives
  • Strong communication, teamwork and leadership skills to foster a team environment

 

Our vision is to create an environment where we can all better realize and live our potential; in order to do this, we are building the best performance marketing agency at delivering growth opportunities for our people and amazing business results for our clients.

 

We currently specialize in paid digital media, life cycle marketing through email/text/retargeting, and ensure our clients websites are converting through website optimization all supported by our amazing dev and creative teams. We are now ready to accelerate our growth and impact with an SEO and Content offering which the whole company is excited about.

We are a fast-growing team of professional digital marketers. Our clients look to us to expand their digital marketing footprint and create growth for their business by winning at life and business together.

 

We have been in business since 2013, our offices are in the beautiful city of Pleasant Grove, Utah where one side of our office overlooks the towering Wasatch Mountain Range, and the other has stunning views of Utah lake.

 

We have won many awards for growth and as a leader in our industry, but, we are the most proud of those that represent how our people feel about working here which include but aren’t limited to: Utah Business Magazine’s Best Companies to Work For, USA Today as one of SLC's Best Companies to Work For" and in Glassdoor as "Best Places to Work” at #13. And don’t worry, we are now primarily remote and our non-Utah based employees are saying the same thing ;)

We thank you for your interest in this opportunity and we look forward to reviewing your application!

 

Core Values:

  • Grateful- We find joy in the journey!
  • Inside Out- We focus on what we can control and don't waste time worrying about what we can't.  We lead with what we can improve and do better, not with what others should change.
  • Growth Minded - We choose and love the growth process.  We push through the pain and challenges when others would quit.  We enjoy the growth journey and don't get sucked into the "I'll be happy when" syndrome. We are willing to take a step backward when that sets us up for two steps forward.
  • Caring- Those we interact with feel seen and understood. We show up to serve the moment, others, and our community.
  • Win/Win/Win - We are committed to the win/win/win; if it’s not a win for any 3 of these parties (Company, Client, Employee), I do what it takes to make it so 

 

We're an equal opportunity employer and expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information or veteran status.

*Company located in Utah - Employees can work in the office or remotely in most locations in the US, except SC and NY. This is a full-time opportunity, not a contract opportunity.




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