Clickatell Payd is hiring a

Director Product Marketing

Toronto, Canada

Add your voice to the chat revolution:

Are you excited to work for a tech company on the front lines of innovation for some of the biggest brands in the world? Do you thrive in environments where challenging the status quo is the daily norm? If you’re an A-player with energy, initiative, and focus on delivering top results, or as we refer to our colleagues at Clickatell – a Champion – then read on.

At Clickatell, we’re upending the way companies connect, engage, and transact with their customers in chat. Chat is something you do every day with your friends, but it’s also a simple technology that we’ve helped our customers to use to accomplish pretty amazing things. Clickatell helps businesses power customer support, customer engagement, and payments all through chat apps like WhatsApp and Facebook Messenger.

Our customers are some of the most admired and recognizable companies in the world and our communications technology is used to reach more than 15,000 global brands every year. Our jobs offer you a chance to grow your career and work with global teams on technology that is quite simply changing the world.

We could tell you about our great coffee, cool digs, super flexible work-life integration, and amazing benefits, but these won’t convince you to come work with us. If you want to test yourself, work on meaningful projects in a fast-paced environment, and be where every day presents new possibilities, come join one of the greatest global tech companies. We want you!

We’ve grown by combining curious minds and quick smiles with a collaborative company culture where we never quit or settle, and always strive to create solutions that will change the world. It’s a big proposition, but it’s a mission our team takes on every day in an environment that provides you with the freedom to create and innovate, while having fun at the same time. We’re a fanatically friendly group that listens and puts each other first to accomplish great things together for our customers, our communities, and Clickatell


We are looking for a stellar head of product marketing to develop and execute on the marketing strategy and Go-To-Market initiatives for Clickatell products and solutions. The role will focus on building and managing winning product positioning for target markets, solving for marketing challenges and partnering with internal teams to grow the Clickatell customer base, revenues and markets.

You will develop the strategies to articulate the key value propositions and drive the creation of winning collateral and demos for our digital and enterprise sales teams and customers. As a senior member of the marketing team, you will take an active role in ensuring the offerings meet revenue targets and strategic business goals.

You are analytical, action-oriented, results-driven and a strong communicator. You have a passion for monitoring and reporting on key metrics and honing marketing plans based on results. You have proven experience in enterprise product offerings, and come from the technology, finance or software industry. Communication, Financial technology or payments experience is a plus! You are an ambitious self-starter, with a strong work ethic, intense will-to-win, and demonstrable personal excellence.

This position reports to the Chief Marketing Officer, and is located at the Clickatell headquarters office in Toronto.

The role of our Champion:

  • Become an expert on Clickatell’s Chat Commerce Platform.
  • Partner closely with Clickatell’s Product Management team on building and managing the product roadmap, revenue forecasts per product and building strategic Go-to-market programs to drive adopt of Clickatell’s platform.
  • Develop the core positioning and messaging for the products targeted to geographies and core audiences
  • Develop sales tools and collateral in collaboration with the Content Marketing team
  • Brief and train the sales teams during regular sales meetings and webinars
  • Plan the launch of new releases and manage the cross-functional implementation of the plan
  • Act as product and domain expert through presentations & demos to customers and at events
  • Be an expert with respect to the competition
  • Manage your marketing budget to maximize deliverables
  • Conduct Market Research to understand industry trends and identify market opportunities
  • In conjunction with Marketing and Sales leadership, create strategy for growing share of key markets as well as identify new market opportunities.
  • Influence digital marketing strategy as well as various marketing channels including webinars, email, website, social, and paid advertising.
  • Identify, track, analyze and share key marketing metrics. Build and deploy data driven models to track ROI and marketing effectiveness.
  • Collaborate with sales, account, product and other functional partners to review programs and quantify marketing effectiveness.
  • Manage and report on budget and expenses in detail, liaison with finance partners.


The capabilities of our Champion:

  • Live up to our values: Be the Champion! Be Curious, Collaborative, Courageous and Creative!
  • Excellent communication – strong written and oral communication skills which can be adapted to a range of audiences
  • Ability to work as part of a team
  • Ability to work reliably and responsibly with internal and external colleagues
  • Strategic and analytical thinker
  • Organized with a keen eye for detail
  • Time management skills and the ability to prioritize tasks
  • Willingness to assist with or perform tasks outside of own job description and function as required
  • Ability to take on responsibility, ownership and accountable for results and actions
  • Creativity in problem solving
  • Proven ability to influence cross-functional teams without formal authority
  • Technologically literate and have a fascination for how technology can shape our everyday life

Our Champion's journey thus far:

  • BS degree in marketing, business or technology field
  • MBA a plus
  • 5+ years of experience in product management and/or product marketing roles in an enterprise software company
  • 1 - 2 years managerial experience
  • Demonstrable experience in launching new B2B products preferably to a global audience
  • Demonstrable experience in product roadmap development focusing on growth
  • Possess deep understanding of audiences within the market, being able to communicate w/ decision makers, influencers and evangelists
  • Strong marketing analytics knowledge and experience
  • Strong knowledge and understanding of the sales funnel and pipeline management
  • Excellent oral and written communication skills
  • Ability to work and thrive in a fast-paced, technology-focused organization
  • Effective time management skills and the ability to multi-task
  • Must be able to travel 20-30%
  • Comfortable working across countries, cultures and time zone


Why you will love being here:

  • Competitive salary paid fortnightly
  • Health Care benefit
  • Quarterly performance incentive bonus
  • 401k benefit
  • Communication allowance
  • Half day off on your birthday
  • 5 personal leave days per year, over and above your normal vacation paid time off
  • Recognition programme with brilliant rewards
  • Training & development opportunities on the job and through external service providers
  • Being part of a team that is unlocking possibilities with cutting edge technology
  • Opportunity to travel to Cape Town, South Africa where the hub of our operations is situated
  • Attendance at trade conferences (where relevant to role)

To all Recruitment Agencies, we thank you for your willingness to assist us with this vacancy. As a company we have our own Technical Talent Specialists that has deep knowledge of what our company values in every employee and therefore are able to headhunt themselves. Furthermore we do not accept unsolicited CV’s, terms & conditions associated with the use of such CVs will be considered null and void.