Industrious is hiring a

Director/VP of Marketing

About the Company:

Industrious is reinventing how people work by creating premium, social workspaces: private glass offices, beautiful common areas, an inspiring community and amazing hospitality. Step foot into an Industrious office, and you'll find a city’s most exciting people and businesses thrilled to be working together under one roof.


We are the country's leading, and fastest growing coworking business, with 14 cities open/under construction, and plans in place to expand our proven model to 25+ cities across the country by mid-2017. Our business is well capitalized, with very strong unit economics, customer NPS scores, team culture, and a fantastic, seasoned executive team.


About the Role:

Your role will be to develop and oversee execution of Industrious' marketing strategy. Your work will be mission-critical to helping us scale into an international brand that serves thousands of organizations over the next year.

Success will mean providing a happier, more productive, and more connected workplace for startups, artists, writers, and businesses around the world. The role is based in Brooklyn, New York and reports to the company’s Chief Operating Officer.

As VP of Marketing, you will:

  • Develop and optimize Industrious' marketing strategy for each of our major customer segments
  • Oversee the optimization of the Industrious website to drive conversion and improve the quality of our customer experience
  • Manage internal and freelance team members to improve execution of all digital marketing channels and tactics
    • Paid social/search
    • Earned/owned social
    • Content marketing
    • Email marketing
  • Paid social/search
  • Earned/owned social
  • Content marketing
  • Email marketing
  • Oversee the development and execution of our CRM strategy
  • Provide input into company brand positioning, go-to-market strategy (including pricing) and overall company strategy
  • Build out and manage a high calibre marketing team as the business evolves
  • Build high quality marketing data systems, and manage market, customer and competitor insights