PolicyGenius is hiring an

Editor-In-Chief

New York, United States

PolicyGenius is an NYC-based insurance startup with a mission to help people get the protection they need and make them feel good about it. We are changing the game by making insurance shopping faster, friendlier and more efficient for the online consumer. With PolicyGenius, shopping for insurance is as easy, fast, and transparent as shopping for hotel rooms or airline tickets. Since our launch in 2014, we have already served thousands of happy customers and received endorsements from popular consumer advocates.

The team

Content is a major pillar of our marketing strategy and has helped us build brand and trust with our target audiences. We write under the general theme of helping people manage the risks in life. This includes demystifying insurance for consumers, and providing lifestyle and personal finance content around major life events (e.g., new job, marriage, etc).

The role

As our Editor-In-Chief, you will manage and further build our content organization anchored by our popular Genius Center blog (www.policygenius.com/blog). You’ll ensure a consistent tone and voice across content channels and drive the editorial strategy and content guidelines for our full-time content team.

You’ll work with our founder/CMO and VP of Communications to drive content distribution and content marketing plans that will increase readership, drive brand engagement and streamline marketing efforts, as measured by multiple KPIs. You’ll be responsible for scaling and managing our content team to help us achieve our content goals.

Who are you?

You have a proven track record for building organic and owned audiences through creative content campaigns and compelling editorial strategies. You have demonstrated the ability to scale and drive a talented content team.

You have an entrepreneurial spirit and value data insights just as strongly as journalist standards. You have solid experience leading a team of writers to deliver their best work, while crafting engaging content strategies to target specific audience types.

You are currently in a leadership position at a publication, or want to put your past experience running content teams for a publication to the test with a fast-growing brand.

You have developed content calendars and digital strategies in the past that resulted in steady audience growth and can prove its positive effect on the company’s bottom line. Your leadership and editorial skills are top-notch and you approach both with careful detail and a positive outlook.

You pick up on new concepts quickly, you think IKEA assembly instructions really aren't that difficult, and you’re eager to join a fast-paced team with ambitious goals.

Responsibilities

  • Develop strategic content calendar in conjunction with our CMO and VP of communications
  • Manage content calendar to ensure deadlines are hit and quality of content produced meets the standards we set
  • Work with VP of communications to ensure all content marketing goals are executed, tracked and met in a timely manner
  • Build and manage the content organization to enable the team to scale
  • Build upon and manage freelance writing team to address the team’s content needs
  • Manage the Genius Center blog, including structure, look & feel and product placement in content to promote time on site and monetization of content
  • Work with content marketing team to develop ideas and execute on content for campaigns
  • Edit content to maintain consistent tone and comply with best practices (e.g., SEO)
  • Work with creative/design to develop assets for content
  • Contribute editorial and opinion content for the blog and external publications

Requirements

  • 6+ years experience in editorial or reporting position at a media organization or startup (bonus if you have samples of recent work in financial journalism)
  • Experience managing a team of writers, and freelancers
  • Developed scalable content and distribution strategies
  • Solid experience with content marketing strategies and tools (e.g. SEO, content partnerships, etc.)
  • Experience using data and engagement analytics tools to report on and learn from content performance and owned audience growth
  • Interest in personal finance a plus

Why you should care

Built on the strategic vision of its founders, PolicyGenius was a first-mover in insurance tech, which is now one of the hottest and fastest-growing tech sectors. The company has also grown quickly, going from just 5 people at launch to 25 people a year later. We’re planning to grow 2-3x more over the next 2 years to successfully tackle a big problem:

A PROBLEM WITH SCALE: Insurance is a $2 trillion industry. That’s 36 times larger than Google and Facebook combined. Insurers pay their aging sales force a mint to sell insurance the old-fashioned way (with paper, face-to-face). We're changing this.

A PROBLEM THAT IS SOCIALLY IMPORTANT: Nobody’s helping people figure out insurance – and that’s bad. Under-insured medical problems contribute to over half of all personal bankruptcies and home foreclosures. We’re delivering social impact.

A PROBLEM IN DESPERATE NEED OF A NEW APPROACH: The consumer problem in insurance is deceptively simple: insurance is hard to sell because people don’t want to think about bad things like death and illness. Insurers just throw money at the problem: advertising, hefty commissions, pushy sales agents. We’ve introduced a new approach.

We've raised a couple rounds of venture capital and are at an exciting inflection point in the company's trajectory. We've got the culture, environment and size of a startup tech company, with the economics of a large, established industry. We're looking for smart and energetic teammates to help us build a world-class company! Come and join us!