WebEngage is hiring an

Email Marketing Specialist/Campaign Manager

Mumbai, India
Full-Time

We are on the hunt for a sharp and innovative Emailing Marketing Specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an Email Marketing Specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. 

Roles & Responsibilities

  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
  • Creating well-written copy along with in-house copywriters
  • Collaborating with Graphic Designers and HTML folks to improve the appearance layout of outputs.
  • Testing the campaigns across devices to ensure the best email reading experiences to our subscribers
  • Maintaining a database of users who have opted to receive our correspondence.
  • Distributing emails through the use of automation software.
  • Monitoring and reporting on the utility of each campaign. 

Requirements:

  • Degree in Marketing Management, Advertising, Communications, or similar.
  • Should have minimum work experience of 2-3 years.
  • Proven experience creating high-impact, unique marketing campaigns.
  • Prior database management experience, preferably in a similar role.
  • Familiarity with pertinent automation and performance evaluation softwares like WebEngage, Kenscio, Sendgrid, etc.
  • Excellent project management skills are specific to email marketing.
  • Ability to harness collaboration to produce well-crafted content.

 

About Us

WebEngage is a multi-channel user engagement platform which automates communication across users' life-cycle. It enables you to connect with them through these channels - Web Messages (notification, survey and feedback), In-App Messages, Push Notifications, Emails and Text Messages.
WebEngage builds enriched user profiles for every single user (registered, as well as anonymous) using your website and/or mobile app. Moreover, you can - segment- these users based on their behaviour, and engage with them via multiple channels.

In a nutshell, WebEngage automates user engagement and helps you retain and grow your user base.

Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them - Engage, Retain and Grow.

URL : www.webengage.com

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