Warby Parker is hiring a

Facebook Specialist

New York, United States

Warby Parker is seeking a top-notch, data-driven, brand-centric digital marketing professional to join its dynamic and growing Brand Management team. As a Facebook Specialist, you will own and be responsible for driving Facebook performance marketing for Warby Parker. You will be charged with strategy development, campaign design, execution, measurement, and optimization of Facebook marketing initiatives to further our e-commerce and retail business units. Your role will focus on expanding our visibility across Facebook, Instagram, and the Facebook Audience Network while hitting strict performance KPIs.

This position is an integral part of our overall growth plans—and will be key to our strategic efforts to pioneer new and innovative ways to drive acquisition and performance results. You will report to our Director of Digital Marketing and work closely with our Senior Analyst and Ecomm and Finance teams to develop insights to further grow our business. The ideal candidate will have a successful track record in developing and managing large-scale Facebook marketing campaigns for other e-commerce retailers and/or gaming companies.

What you’ll do:

  • Drive customer acquisition and engagement for Warby Parker via Facebook marketing while optimizing against our KPIs for both e-commerce and retail business units
  • Manage all planning and execution of our Facebook programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing, and forecasting; in addition, you will be responsible for audience expansion/management, competitive benchmarking, and strategic insights
  • Partner closely with the Brand Management, E-commerce, Product, Data Science and Finance teams to understand business objectives; provide strategic guidance in relation to the opportunity and impact of online acquisition efforts; and develop strategic customer acquisition/engagement marketing programs to deliver against campaign goals
  • Partner with our Senior Analyst to develop and evolve the marketing reporting dashboards—and analyze individual campaign performances to derive actionable insights to improve performance, conversion rates, and customer lifetime value
  • Provide regular performance updates to business owners and serve as the channel owner in making recommendations, sharing best practices, and alerting to new trends and emerging opportunities

Who you are:

  • Incredibly analytical, motivated, and detail-oriented—and you thrive working in a fast-paced environment
  • Equipped with 2+ years of direct experience running Facebook marketing campaigns with a proven track record in developing and executing these campaigns at a variety of different scales; campaign management experience within the B2C segment (E-commerce, gaming and/or retail experience is a plus!)
  • Experience deploying marketing tags via a tag management solution (i.e., Google Tag Manager, Tealium, Ensighten, etc.) is a plus
  • Ability to develop and manage strong cross-functional partnerships to construct profitable campaigns, all within a fast-paced and highly dynamic environment
  • Most importantly: You have a fun, energetic, and collaborative personality with a self-starter approach to work!

About Warby Parker:

Warby Parker is a transformative lifestyle brand with a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses. By engaging directly with consumers, we’re able to offer ultra-high-quality, vintage-inspired frames for $95 including prescription lenses and shipping.  We focus on the bigger picture, too: social innovation is woven into the DNA of our company, and for every pair of glasses purchased, a pair is distributed to someone in need.

Because all work and no play makes a dull office, we fill our days with snacks, surprises, pneumatic tubes, and, when appropriate, costumes. As a team member at Warby Parker, you can also look forward to company outings, guest speakers, volunteering opportunities, and brain-stimulating activities.

In 2015, Fast Company named us the #1 Most Innovative Company. We’re also a certified B Corporation, which means that we are held to the highest standards of social and environmental performance.

Some benefits and perks of working at Warby Parker:

  • Health, vision, and dental insurance
  • Cell phone reimbursement
  • Flexible “My Time” vacation policy
  • Parental leave policy 
  • Retirement savings plan (401k)
  • Free eyewear (discounts for friends and family!)
  • Health & wellness stipend
  • Quarterly team outings