Optimizely is hiring a

Field Marketing Manager

New York, United States

The Field Marketing Manager will be the lead to develop, execute, and implement regional and national outbound marketing programs that target prospective customers and current customers vital to generating and accelerating new business opportunities for Optimizely. This person will be the central point of contact within the East Region for Field Marketing and he or she must be comfortable with ambiguously defined problems, big challenges and be able to balance strategic thinking with tactical, detailed execution.

About The Job:

  • Work with your sales team to identify, develop, and manage targeted regional and national marketing programs (field events, executive programs, tradeshows, email, direct mail, digital advertising, industry associations, etc.) to drive revenue growth
  • Manage all elements of the plan, including research, budget, planning, messaging, execution and reporting.
  • Interpret local market dynamics and develop plans and tools to address regional market needs.
  • Forecast, measure, analyze and track the impact of field marketing programs on sales cycles that show the effectiveness and impact of marketing spend on leads and pipeline per region.
  • Manage regional marketing calendar and communication, including corporate, customer and partner programs as appropriate.
  • Build and maintain ongoing communications with the regional sales VPs, directors, account executives and marketing peers.
  • Provide leadership and input on field requirements for integration into marketing programs and campaigns to drive alignment of marketing investment to sales requirements.
  • Work closely with Opener team to deliver highly targeted outbound campaigns kits with cohesive messaging and focus on top target accounts.


  • Undergraduate or graduate degree in marketing, business or related field
  • 5+ years of experience in high-tech enterprise software field marketing
  • Ability to travel between 25-30%
  • Experience working in marketing with proven success in the creation and execution of effective demand generation marketing campaigns
  • Demonstrated ability to develop and execute marketing plans that align to sales objectives
  • Experience with sales operations, reporting, marketing & campaign dashboards and KPIs
  • Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce.com)
  • Excellent project management and organizational skills with focused attention to detail
  • Self-motivated and results-oriented, strong analytical and communication skills, a natural team player.
  • Location – Position supports East Region Sales in the New York City office
  • Ability to manage large detailed projects to tight timelines and respond positively under time pressures and uncertainty
  • Strong interpersonal skills and ability to earn the trust and respect from sales management
  • Demonstrated ability to take initiative, lead by example and achieve extraordinary results


  • Commuter and transportation benefits.
  • Full medical insurance with very low co-pay and deductible. EPO, PPO, and HSA options available.
  • Full dental coverage including orthodontics.
  • Full vision coverage including contacts.
  • Dependents 100% covered for medical, dental, and vision.
  • Unlimited vacation policy and seventeen weeks of paid parental leave.
  • 401k benefit.
  • Wellness Grant.
  • Working with a great team and having a huge impact!