Lyft is hiring a

General Manager, East Coast

New York, United States

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft is looking for a strategic leader to oversee the East Coast region for TBS, which includes our New York City, Boston, and DC micromobility programs (including Citi Bike, Bluebikes, Capital Bikeshare, and our current and future scooter programs in those regions). This leader will own the P&Ls for these systems, which means responsibility for regional strategy, growth, operations, partnerships with local government leaders, and community engagement partners. We also expect this leader to play an integral role in supporting cross functional initiatives across TBS in areas such as product development and policy, and to help shape broader company strategy. It’s an extraordinary moment to take on this leadership role as we continue to grow our programs and introduce new products. 

As a General Manager, you will work together with internal and external stakeholders to shape the vision and execution for the East Coast region, as well as contribute to success and learnings in additional markets, through the contribution to playbooks, organization capabilities and advising with on-the-ground execution. The General Manager is a critical leadership role within the organization, acting as a voice of the company at all levels and teams within the organization and externally as a representative of Lyft. 

If you share our vision for sustainable transportation that empowers local communities, reduces our environmental footprint and brings people together, we’d love to meet you!


  • Own the strategy and execution for the East Coast region, and influence decisions from organizational leaders that will have a large impact on the business
  • Lead a large team and also provide leadership guidance to an expanded group of cross functional market support
  • Collaborate with local government and community leaders to deliver outstanding micromobility systems that meet shared objectives for growth
  • Manage regional P&L to achieve growth objectives, including revenue and cost performance
  • Build system ridership through guiding local marketing efforts
  • Oversee a team to build reports, dashboards, and metrics to manage performance
  • Create playbooks, metrics and contingency plans to govern day-to-day operations
  • Synthesize market feedback and recommendations for HQ business, product and engineering teams
  • Partner with senior leaders in operations, finance, marketing, supply chain, data science, product, and engineering to advance the strategy and infrastructure to scale markets
  • Will involve managing ongoing contracts with operational vendors (1000+ staff in peak months) as well as major city contracts 

Experience & Skills:

  • 10+ years of strategy or operations experience with P&L ownership
  • Entrepreneurial mindset with a get-it-done attitude
  • Experience working with public sector actors
  • Experience building from scratch and scaling an organization and managing people
  • Experience managing a large team, working with and influencing a wider organization with team-members possessing a wide variety of skills and roles
  • Quantitative by nature and obsessed with process improvement
  • Experience with urban transit and micro-mobility a strong plus
  • Role is based in NYC with travel to Boston and DC but travel also possible to support other markets


  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • Family building benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

The expected range of pay for this position in the US is $220,500.00 - $245,000.00. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

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