HomeAway is hiring a

Global Marketing Automation Manager

London, United Kingdom
Partner Email Marketing Manager, Global CRM & Marketing Automation 


HomeAway is seeking a talented individual to manage the coordination and execution of marketing email lifecycles of email campaigns from idea generation through delivery.  An ideal candidate will have experience with email marketing/marketing automation, project management, online marketing, and working with cross-functional teams. This position will manage 4-5 marketing specialist focusing on Partner campaigns and work directly with marketing teams spanning HomeAway’s entire brand portfolio, including 20+ brands across 10 geographies around the world.  

Primary Responsibilities:

- Manage Partner email production team to support end-to-end campaign creation, executing both ad-hoc communications and complex lifecycle campaigns.
- Take leadership role to identify, develop, and implement global best practice and automation strategies to optimize current and future campaigns. 
- Delegate tasks to team members to ensure internal service levels are met and ensure timely communication to appropriate stakeholders to obtain required support and coordination.
- Measure and analyze campaign effectiveness including email and conversion metrics.  
- Leverage email reporting tool to train marketing teams as well as identify trends and opportunities.
- Subject-matter expert for customers’ (PM, FRBO) email experience.
- Work daily in world-class Marketing Automation tool to build and maintain global email campaigns for all HomeAway brands.
- Develop roadmap for Partner team and track to initiatives. 

Qualifications and Skills:

- Minimum 5 years of marketing experience managing a marketing production team
- Proven track record of successful marketing campaign implementation
- Experience with an email platforms and production environment Eloqua experience 
- Proven computer (Excel, Power Point and Word) and organizational skills 
- Excellent analytical skills and ability to interpret data and provide actionable insights
- Experience managing complex projects across cross-functional teams
- Basic understanding of databases, particularly leveraging a database for marketing communications
- Able to work with different business units and teams, often across multiple countries, to gather input and communicate findings and practices company-wide.
- Must be comfortable with uncertainty. Projects and assignments will change rapidly, must be flexible enough to accommodate changing priorities and timelines.
- Strong English communication skills, both verbal and written
- Intellectual and analytical curiosity – initiative to dig into the “why” of various results. 
- Basic HTML experience

Over the past 10 years, HomeAway has made an incredible journey from the vision of its founders to build one global marketplace for holiday rentals to becoming the global market leader with well over 1 million ‘whole’ houses.  Working with us is all about inspiration, challenge, collaboration and having a say in what you do. We are part of Expedia Inc. and our mission is to revolutionize travel through the power of technology.  HomeAway has the energy of a start-up, plus the stability of being part of the largest travel company in the world!  Once you are part of the family the career opportunities are endless. 

Location: London