We’re looking for a Growth Marketing Manager to drive rapid and efficient growth of consumer demand for care at Alma. You’ll execute a multi-channel approach to drive and engage consumers seeking care at Alma, partnering closely with the Head of Marketing on growth strategy and driving iterative channel testing to unlock and accelerate pathways for client demand. The ideal candidate has experience in fast-paced startup environments, a hypothesis-driven approach and bias for action, and a passion for the future of mental health care.
Become an expert on Alma’s brand, client experience, and client value proposition
Partner closely with the Head of Marketing to refine overall consumer growth strategy
Manage day-to-day operation and optimization of existing growth marketing channels, including paid search and social
Develop and scale new channels quickly and efficiently to drive client acquisition, including but not limited to retargeting, affiliate, influencer marketing, email marketing, referrals, growth partnerships, and landing page optimization
Produce analysis, insights, and visibility on performance, reporting on growth KPIs to key stakeholders
Partner with creative to develop ad assets, landing pages, etc. for growth marketing campaigns
Manage agencies, freelancers, etc. overseeing channel execution, as needed
3+ years of experience in consumer growth marketing in a start-up environment
Highly analytical, structured thinker who is able to gain clear, salient insights from data and communicate clearly to a diverse set of stakeholders
Experience managing paid channels (Google, Facebook), either directly or via agency
Adept with performance tracking, measurement, and attribution
Detail-oriented, analytical thinker and highly organized “doer” with exceptional ability to take initiative, prioritize, and execute
Excited to roll up sleeves and develop structure and processes in a high growth environment
Passionate about Alma’s mission and the future of mental health
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