Growth Marketing Manager

Glean was founded by a seasoned team of former Google search and Facebook engineers, who wondered why we don’t have an easier way of finding what we need at work. In our personal lives, we have tools to help us find pretty much whatever we need. Why don’t we have that at work? And that was the beginning of Glean.

Glean searches across all your company’s apps to help you find exactly what you need and discover the things you should know. We’re a diverse team of curious and creative people who want to help each other get big things done—so we can help other teams do the same. 

We're backed by some of the Valley's leading venture capitalists—including Sequoia, Kleiner Perkins, Lightspeed, and General Catalyst—and have assembled a world-class team with senior leadership experience at Google, Slack, Facebook, Dropbox, Rubrik, Uber, Intercom, Pinterest, Palantir, and others.

Role

Glean is looking for an outstanding data-driven and creative professional to add to our Marketing Team. In this role, you will report to the Head of Growth Marketing and work closely with our sales and partner teams to play a major role in building and scaling our growth engine. You will be responsible for creating and executing awareness and demand generation marketing campaigns across digital and traditional channels that enable the company to achieve our revenue targets. You will develop and execute integrated marketing programs and campaigns designed to create demand and influence opportunity creation within our target market segment. Above all else, you are a startup-minded, over-achieving Marketing enthusiast who enjoys trying new things and stepping outside your comfort zone. The ideal candidate relishes adventure and problem-solving, rather than just implementing or enforcing an established playbook.

What you will do and achieve

As to be expected in a start-up moving as fast as we are, the scope of this position will evolve continuously. Comfort with ambiguity is required. Below is a partial representation of what may be included in the Growth Marketing scope of responsibilities:

• Drive the growth of brand awareness, lead generation and engagement within our target segments and personas by using a variety of digital and traditional acquisition channels to generate interactions for our BDR organization.
• Plan, develop, and execute demand generation and marketing campaigns, including digital advertising, lead nurturing, email campaigns, webinars, account based marketing, direct mail, and other digital programs that feed our sales teams with qualified leads.
• Own the webinar program from concept through to promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars.
• Create conversion-optimized copy for emails and landing pages that promote our campaigns targeting our various personas.
• Develop multi-touch omnichannel nurture programs to engage prospects and move them through the funnel.
• Work closely with business development and account executive teams to develop enablement materials and feedback loops for continuous optimization.
• Analyze campaign results in detail, draw insights and make data-based adjustments.

Who you are

• 3+ years of experience in growth or demand generation in a fast-growing, start-up environment. B2B SaaS strongly preferred.
• Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso and Outreach is a plus.
• Experience with engaging content creation for awareness and demand generation campaigns.
• Excellent written communication skills: you will be developing conversion-optimized copy for email, landing pages, ads, etc.
• Project management skills and the ability to manage multiple priorities effectively.
• Collaborative team player and self-starter, able to work well with senior leadership.
• Experience with and understanding of traditional, digital and emerging channels to create demand.
• Experience growing a database organically and generating warm leads for BDRs.
• Ability to learn new technologies, products and systems quickly.
• Creative, innovative, resourceful, with the ability to work successfully in an ever-changing environment with competing priorities.
• Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge.
• Experience with basic design tools, like Photoshop, Canva, Figma is a plus.
• Knowledge of HTML and/or CSS, for basic web and email coding is a plus.

Benefits

• Competitive compensation
• Healthcare
• Flexible work environment
• 401k
• Unlimited PTO
• Transparent culture
• Learning and development opportunities
• Company events
• Free meals

We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. 

How to apply

If you're interested in this role, please submit an application or email jobs@glean.com with your CV / LinkedIn, and a quick blurb on how our mission and values resonate with you.