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Plum Fintech

Growth Marketing Manager (Referrals)

Nicosia , Cyprus
Full-Time

Description

At Plum, we're on a mission to maximise wealth for all. We’re making saving money effortless and turning investing into something everyone can do.

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people set aside over £2 billion across 10 European markets.

Named among the UK's fastest-growing fintechs in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 180+ talented people work together to empower people to do more with their money. And now, the team is growing!

The Role:

We are looking for a Referral manager with experience in data-driven marketing. In this role, you will lead and optimise our Refer-a-Friend program across all markets. Your primary goal will be to maximise ROI while attracting high-quality customers. You will also support our growth product team roadmap to scale our customer acquisition further.

What You Will Do:

  • Own, manage and optimise the performance of Plum’s Refer-a-friend scheme across all markets.
  • Conduct deep analysis of user cohorts to identify key triggers and products that drive successful referrals and high engagement.
  • Plan, implement, and analyse A/B tests to evaluate the impact of the Refer-a-friend channel against KPIs.
  • Data modelling, forecasting and analysis of our refer-a-friend channel.
  • Partner with product, marketing, and creative teams to ensure that refer-a-friend campaigns strategies align with overall business goals.

What we’re looking for:

  • You have 1-3 years of experience in digital marketing, referral programs, or growth marketing, ideally in B2C environments. You're familiar with tools and strategies for driving customer acquisition.
  • You have solid skills in data analysis to measure campaign performance, optimize strategies, and understand customer behaviors.
  • You’re impact-driven, thrive on challenges, and have a proactive, self-starter mindset.
  • You collaborate effectively within cross-functional teams (Product, Engineering, Design, Marketing) to translate business needs into actionable solutions.
  • You have a genuine interest in understanding different user cohorts and shaping their product experience in a positive way.
  • Experience in Fintech, B2C digital businesses, or fast-paced scale-up environments is a plus, but not required.

Plum's Perks

  • We're all in this together! Own part of the company through stock options 💷
  • Private health Insurance
  • Annual training budget
  • Flexible approach to remote working, although we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration
  • Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee
  • Free Plum Premium subscription (normally £9.99 a month)
  • 2 weeks paid sabbatical after four years of service
  • 25 days holiday a year, excluding bank holidays (33 in total)
  • 45 days work from anywhere
  • Employee referral scheme up to £4000
  • 1 day paid leave for volunteering, supporting you giving back to society
  • Enhanced parental leave
  • Team trip to secret destinations once a year ✈️

A vibe that’s 🦄🌈💯

If you think this sounds like you, don’t hesitate to get in touch!

Thanks,

Plum Τeam 💜

Plum Fintech

At Plum, we're on a mission to help everyone be financially better off! People all over the world are making bad financial decisions every day, due to lack of financial education, antiquated financial systems and temptation. In the UK alone, 50% of people have less than £100 in savings. We believe we can change that with great technology, data science and behavioural theory.Since the beginning of 2017 we've helped more than 1M people in the UK, we've put away more than £100 million and we've grown from 2 Co-founders sharing a rusty desk in Soho to a brilliant, hard-working team of 50+, with offices in London and Athens.What We Are BuildingPlum is a quirky and fun AI assistant that started life as a Messenger chatbot and is now available as an app for iOS and Android. By linking directly to our users’ bank accounts, we are able to analyse transaction data to learn about their income and spending.What We Offer A bucketful of challenging problems to solve, so hopefully that's your thing! Our job is to take a complicated, archaic domain and make it simple and accessible to everyone. One of the best learning experiences of your life. You'll get to work with extremely smart and capable people, with backgrounds in finance, physics, history, computing, languages and more. Competitive pay and company stock options – we are all in this together! 25 days holiday a year, excluding bank holidays (33 in total). Work from our London or Athens office (almost) whenever you want 🇬🇧🇬🇷 Team trip to secret destinations once a year ✈️ Plants, lots of plants 🌱 Fresh fruit (plums obviously), snacks with varying health benefits and great coffee. Because you can't be a startup without great coffee.

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