ClearScore is one of the leading FinTechs in the UK. It’s a disruptive, rapid-growing business with a mission to put people in charge of their personal finances – starting by giving people free access to their credit score and report. The business was recently awarded Innovator of the Year at the Growing Business Awards and Venture Backed Start Up of the Year at the Start Up Awards among many other accolates, and has a registered userbase of over 3 million users which we aim to grow to over 10 million in the UK by end of 2018.
For this role, we are looking for a hands-on commercial leader to play a critical role in our growth over the coming years – both in the UK and internationally. You’ll be responsible for defining the retention strategy to maximize 5 year ‘wallet share’ and contribute to hitting an incredibly ambitious revenue plan for 2017 and 2018.
Working across teams including Marketing, Analytics, Commercial and IT, you'll ensure the CRM strategy and loyalty programs are fully mapped against strategic customer segmentation areas and identifiable triggers.
Create and lead implementation of ClearScore’s customer value strategy
Set the customer contact strategy – to meet revenue plan across all product verticals – credit cards, loans, mortgages and telco. Apply segmentation and triggers to create a sophisticated, customer focused approach. Lead the CRM team to deliver the strategy, report on progress and optimize.
Define product offer requirements
Work with the Commercial team and lenders to create outstanding, tailored and relevant offers to deliver to our userbase at opportune moments.
Identify and operationalize predictive triggers
Work closely with the Analysis team to identify key signals/propensity models – to inform content and timing of communication flows.
Create a seamless user experience
Drive a channel-agnostic, frictionless experience for our users from communication through to site and purchase.
Deliver stand-out customer email, notification and direct-channel communications
Produce communications programmes that contribute to our long term brand vision ‘Your money sorted’. Always simple, relevant and beautifully presented.
This job has been filled or removed by ClearScore.
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