Smarkets is hiring a

Head of Digital Marketing

London, United Kingdom

About Smarkets

Smarkets is a technology company based in central London, with offices in Malta and Los Angeles. We've built one of the world's largest betting exchanges that provides significantly better odds than the competition.  Our strength is technology and trading, with a passion to push the known boundaries of real-time financial technology.

We're a fast-growing team of 78 people, boasting 25 nationalities, with a platform that has handled over £3 billion worth of bets since launching in 2010, allowing us to become one of the most profitable companies per employee in Europe. Last year we were ranked in the top five of both the Sunday Times Tech Track 100 and Deloitte Fast 50.

Our mission is to disrupt one of the oldest industries in the world by rethinking the betting business model. We believe traditional sports betting rips off bettors, taking up to a 15% margin on bets. We offer the industry's lowest margin of around 1%. We can and will do better.

 

The Role

A Head of Digital is required to develop, implement, track and optimise our digital marketing across multiple channels.

The candidate must have an excellent grasp of modern marketing strategies and be able to lead integrated digital marketing campaigns from concept to execution.

We have a strong identity as a tech company. This means we prefer to plan, develop and build our own in-house tools, rather than use expensive third-party alternatives. The candidate should therefore be comfortable with a hands-on approach.

Responsible for the long-term success of the company, the candidate’s actions and decisions  should directly impact on KPIs aligned with the overall business objectives.

 

Areas of responsibility:

  • Set clear KPIs and growth targets for the business
  • Develop and deliver the digital marketing strategy
  • Report on the effectiveness of digital marketing campaigns
  • Identify trends and insights
  • Optimise spend and performance
  • Plan and implement new and creative growth strategies
  • Collaborate with internal teams to optimise user experience across multiple channels
  • Provide thought leadership and perspective on emerging technologies

 

Requirements:

  • Bachelor’s degree
  • Five years experience in a tech-driven marketing team
  • Previously set-up/led and developed the marketing team for a high-growth company
  • Proven track record in digital strategy
  • Experience working at a startup
  • Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels

 

Perks:

  • Self-management structure
  • Flexible working hours
  • Unlimited holiday
  • Dedicated team of superb private chefs cook free breakfast and lunch
  • Central London, penthouse office overlooking St Katharine Docks
  • Drinks, parties and other social events on a frequent basis
  • Fluid work environment with sit-stand desks
  • Work with one of Europe’s smartest workforces


Compensation Guidance:

The starting salary is £60k and it will be dependant on experience. Your salary will be determined by peer review.

We also offer stock options and other benefits for qualified candidates. 

This is a full-time job based at our head office on the 7th floor at 1 Commodity Quay, St Katharine Docks, London, E1W 1AZ.

Please note that we will be unable to provide Visa sponsorship for this role.