Ruggable is hiring a

Head of Marketing, Europe

London, United Kingdom

About Ruggable:

Ruggable is a Los Angeles-based, venture-backed, rapidly growing e-commerce startup that is disrupting the $7B rug industry and revolutionizing the market for residential rugs. Our patented 2-Piece Rug System allows you to remove the top layer of your rug and wash it in your home washing machine, offering an affordable, stylish and convenient solution for young families, pet owners, and busy individuals. We're a small, entrepreneurial team with big ambitions. We have a strong brand, established traction, and amazing advisors fueling our steady growth. This is an opportunity to get in at the ground floor and solve for complex challenges, while charting your own career.

Job Summary:

Ruggable is looking for a European Head of Marketing to join our growing UK based team and be a key team member driving our international expansion. Reporting to the European Managing Director, the Head of Marketing is responsible for the overall marketing strategy and execution across Europe to drive meaningful growth for Ruggable. 

The ideal candidate is a consumer-focused marketer that is data-driven, yet creative, with a proven ability to develop and execute effective strategies and to lead, inspire and grow high-performing teams. This is a great opportunity for a highly motivated candidate looking to join a fast growing company and be part of a collaborative, inclusive and successful team. We have big plans for Ruggable’s growth in the UK and Europe and this role is an integral part of it. This role is London based with a hybrid schedule (Office/Remote).

What You’ll Do: 

  • Develop and execute Ruggable’s UK and Europe marketing strategy
  • Responsible for developing best-in-class cross-platform marketing campaigns and programs. Plan, implement and optimize customer acquisition, activation, retention campaigns across digital and traditional marketing channels (ad across multiple markets)
  • Lead and develop strategies for localized creative, influencer, digital, PR and brand activations
  • Crucially, you will help a performance marketing driven organization expand into a broader marketing mix in order to drive hyper-growth 
  • Work in partnership with our global marketing team and leverage their considerable capabilities and shared services - align with their global strategy while deviating where necessary
  • Lead, inspire and grow our Europe marketing team - including performance/growth marketers, brand marketers and analytics experts; you will think critically about where we need local vs off-shore vs centralized support
  • Oversee allocation and forecasting of the marketing budget to maximize return on investment, and you’ll ensure that we effectively measure performance of our marketing and brand activities

What You’ll Need to Have:


  • Proven experience (10+ years) in marketing roles for high growth DTC / Ecommerce businesses, covering multiple European markets
  • Deep understanding of the whole marketing mix, from brand to direct response; ability to orchestrate and deliver compelling, joined-up marketing activities
  • Ability to define and implement measurement frameworks across full marketing mix and to scale successful channels based on data-led insights
  • Analytical mindset and proven ability to use data to optimize performance and inform future strategies (including implementing / overseeing measurement frameworks, attribution models, etc.)
  • Experience of working in / with the key markets within Europe, bringing the perspective of how to show up as locally relevant (right message, right channel, right time)
  • Expert understanding of digital marketing, including CRM, Paid Media, affiliates, SEO and other performance marketing related activities
  • Experience in managing successful TV campaigns as well as other ATL activities (OOH, radio, etc.)
  • Experience working with creative teams (in-house and agency) to develop localized content for Europe consumers
  • Exceptional verbal and written communication skills
  • High attention to detail and ability to manage competing priorities simultaneously
  • Excitement for scaling and growth; you are a team-player, hard-working, organized, and goal-oriented


  • Experience working in Germany and/or France

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.

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