fuboTV is the world’s only sports-focused live streaming TV service with top leagues and teams, plus popular shows, movies, and news for the entire household. We have 100+ live TV channels, including the FOX, NBC, CBS, ABC and Disney broadcast catalogs, plus Showtime, Starz, Epix, and AMC…and thousands of on-demand titles! fuboTV can be accessed on multiple platforms, including Web, Android, iOS, tvOS, Fire TV, Android TV, Roku, Xbox, smart TV's and Chromecast.
We’re rapidly growing — in employees, subscribers, and our content offerings. This means we need your help taking us to the next level.
fuboTV is committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. We encourage everyone to apply.
About The Role:
fuboTV is looking for an experienced marketing leader to own the development, planning, and execution for all of our offline marketing channels, inclusive of TV, Radio, Out of Home and Direct Mail amongst others. This key contributor will be responsible for developing our cross-channel offline strategy to drive efficient, scalable subscriber growth growth for fuboTV.
The ideal team member will have a deep understanding of offline media conversion funnels and tactics, with a rigorous data-driven analytical mindset for measurement, optimization and reporting. He or she will think creatively and analytically, provide mentorship to a young and growing team, and work collaboratively across the organization with the product, content and senior leadership team as well as junior team members.
The Opportunity at fuboTV:
- Own Fubo’s offline media, with direct responsibility for all offline and mass awareness / upper-funnel advertising, including TV, Out of Home, Radio, Streaming Audio, Influencers and Direct Mail, with more to come
- Own the ideation, planning, testing and buying process. Collaborate with external agency partners and internal channel managers, as well as key business partners (product, finance, etc) to set goals and ensure we are allocating budget to the most efficient and scalable channels in a thoughtful and rigorous manner
- Partner closely with Creative teams to develop brand messaging and creative that is clear, effective and stands out from the sea of advertising
- Lead constant, iterative improvement of offline planning to hit business goals through measurement and stewardship of the measurement roadmap with analytics with our analytics and data science teams (attribution, mix modeling, incrementality)
We’d Love to Work With You Because:
- Independent and Entrepreneurial - you enjoy taking ownership of business challenges. You operate best in dynamic environments in setting your own goals and contributing value. You take initiative in identifying and removing roadblocks
- Bias for Action - the ideal candidate is comfortable making decisions when limited data is available, and has a keen eye for understanding the risk profile of uncertainty
- Detailed-oriented - you understand the importance of attention to detail in driving outperformance, you are as able at managing holistically as well as analyzing campaign results at the most granular level
- Highly quantitative and analytical - you can sift through the noise to find the signal in the data. You take pleasure in drawing conclusions from testing to improve the efficiency of your campaigns
- Customer centric - When making decisions, you not only think about what is best for the business, but also understand and can empathize with the viewpoint and experience of fuboTV’s subscribers
- Have prior experience managing offline channels to exceed both brand & performance-oriented marketing goals
- Proven experience building out and implementing channel and tactical-level testing frameworks
- Excellent communication and presentation skills, ability to articulate information in a communicate key points to partners and internal stakeholders
- In-house management and external agency experience a plus
Perks & Benefits:
- At fuboTV, you will have the opportunity to personally influence what live media looks like after it goes through its next big transformation
- fuboTV provides highly competitive compensation based on experience and market standards
- Robust benefit package including Health/Dental/Vision coverage sponsored up to 100% for employees, 401k, Life Insurance, and commuter benefits
- Free Premium fuboTV Account
- Health and Wellness initiatives including discounts on Gym Memberships.
- Unlimited PTO days and regular company-wide activities.
- fuboTV's main Headquarters are located in Midtown Manhattan.
- fuboTV is an e-verified company