Head of Performance Marketing
Treatwell is looking for a Head of Performance Marketing to join our team. The Head of Performance Marketing will be responsible for leading the company's paid marketing acquisition efforts for both B2B and B2C segments. The ideal candidate will have experience developing and executing a range of paid marketing strategies across various channels. They will also be responsible for managing a growing team of performance marketing managers.
You will be responsible for:
- The annual performance team target setting across markets and channel budgeting for B2B & B2C paid acquisition.
- Leading the weekly and monthly performance cycles and ensure we are delivering against targets and constantly challenging ourselves.
- Owning data driven approach in defining the strategy and media mix, with regular review of plans based on real performance.
- Own, monitor and optimise the performance marketing strategy to drive growth from new and existing paid marketing channels (Affiliate, Programmatic, Paid Social and Paid Search), both on B2B & B2C.
- Work with the wider marketing teams to align acquisition efforts with retention and other product growth initiatives.
- Own of strategic projects and agency relationships, challenge these stakeholders to deliver the highest quality work.
- Lead the incrementality measurement efforts along with analytics and our agencies to ensure impactful and profitable marketing activities that deliver strong customer LTV.
- Lead, inspire and manage a team of paid channel experts to develop and execute the short-term and long-term growth strategy;
- Own the testing roadmap in order to optimise channels through A/B testing, ROI analysis, new channel testing and experimental campaign design;
- Work closely with the MarTech, Marketing Analytics and Product teams to scale fast and iterate on the strategy.
About you:
- Proven experience leading performance marketing, with a focus on paid acquisition, preferably in multi-sided business (b2b and b2c)
- Experience developing and executing paid marketing strategies across various channels, such as SEM, social media, display advertising, and affiliate marketing
- Proven track record of delivering strong business results through paid marketing efforts
- Strong analytical skills, with experience using data to inform marketing decisions and drive optimisation
- Experience managing and developing a team, with strong leadership and people management skills
- Excellent communication and collaboration skills, with the ability to work effectively with other departments and stakeholders
- Strategic thinking and problem-solving skills, with the ability to develop and execute complex marketing plans
About Treatwell
Hi, we’re Treatwell. Nice to meet you.
We’re a team of 800 (and growing) passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.
But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.
If this excites you, we might just have the role for you.
We’ll treat you with:
- 28-days holiday, plus bank holidays
- Monthly £40 Treatwell vouchers so you can treat yourself too
- Benefits platform offering cycle to work scheme, high street discounts and other perks
- Growth funds for you to develop and grow with your team
- A beneficial pension scheme and enhanced parental pay & leave policy
- A dynamic organisation with Friday drinks in the office
Equal Ops
Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.
