Charlotte Tilbury is hiring a

Head of PR, EMEA

London, United Kingdom
We are looking for a strategic, creative and passionate Head of PR to be fully responsible for all areas of consumer PR, events (PR and store openings) and earned advocacy (media, digital influencers, models, celebrities, VIPs and makeup artists). The role will involve leading the entire in house EMEA PR team within each sub region and all agencies to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships, brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and ROI.

Key responsibilities

  • Grow brand awareness of Charlotte Tilbury (person and brand) nationally in each market through creative brand communication strategy
  • Drive the Charlotte Tilbury brand to reach/maintain #1 VIT/EMV ranking in every market
  • Manage key red carpet events with A list VIP and celebrity talent to drive maximum coverage and ROI
  • Management of full P&L, relevant investment opportunities and business cases
  • Promote core brand values and work closely with all departments (commercial, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content
  • Align closely with the Head of Marketing to devise and deliver record breaking launch activity for each new launch (product or region)
  • Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives.
  • Propose and deliver strategy, cadence and launch plans for key NPD activity
  • Deliver plans for securing and utilising celebrity and digital influencer credentials
  • Project manage integrated marketing campaigns where relevant
  • Guide in house and agency teams to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI
  • Manage and motivate team members and agencies to deliver plans and embrace the Charlotte Tilbury culture

Requirements

  • Minimum of eight years PR experience
  • A proven background in Beauty PR experience is essential, with both an agency or in-house background as desirable (if coming from an agency, we would be looking at an Account Director or above)
  • Background in working with a known personality
  • Experienced in devising and implementing strategic plans with creative flair
  • Excellent leadership, team management and communication skills
  • Large scale budget and P&L management
  • Have the ability to work under pressure and meet deadlines in a timely manner
  • Have a flexible and professional attitude
  • Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
  • Have experience in the digital landscape – the PR team manage all digital influencer relationships

Benefits

  • Competitive Salary Offering
  • MediCare cash plan
  • Birthday Day off
  • Summer Fridays
  • Matched Pension Plan
  • Amazing Magic Discount on trinkets and treasures