carwow is hiring a

Head of SEO

London, United Kingdom

carwow is changing the way Britain buys cars. We want to make car buying simple, enjoyable, and digital - becoming the absolute best way to buy a car.

We’re a young and exciting start-up at the beginning of huge growth. In fact, we’re looking to go from 50 to 100 employees in the next year. Don’t just take our word for it though - these leading venture capital firms have invested heavily and their knowledge (and money) is accelerating us forward:

  • Balderton Capital (Betfair, LOVEFiLM, Citymapper, MySQL)
  • Accel (Facebook, Spotify, Dropbox, Groupon)
  • Episode 1 (Zoopla, LOVEFiLM, Shazam)
  • Samos (Betfair, Ocado, PKR)
  • We’ve raised over £19m in funding since we launched in 2013, so we’re growing fast!

    Last year we facilitated the purchase of more than 15,000 cars and over 1 million interactions between the best dealers and new car buyers. This isn’t enough for us though, we’ve got big plans from running a £6m brand building campaign, launching in Germany, to some very cool (but still secret) product and market developments.

    Organic search is an important aspect of our business and we want to take it to the next level. This role will involve taking ownership of all things SEO from onsite optimisation, planning, analysis and link building.

    Our organic rankings are growing rapidly, but we’re never satisfied and want to reach more car buyers. An appreciation of SEO is baked into our culture, with the CEO having looked after all aspects until fairly recently. We’ve ridden the wave of Penguin and Panda, so know the risks of trying to take shortcuts.

    We have a large content team so can be reactive and quick to produce excellent editorial, but need assistance with optimisation, analytics and idea generation for reaching more visitors.

  • Full responsibility for the SEO strategy, execution, analysis and best practice
  • Competitor analysis
  • Technical audits & recommendations
  • Link-building planning creation and execution through content syndication and relationship building
  • Working closely with the product team and development team to advise and oversee site changes and technical SEO requirements
  • Working closely with our experienced SEM team to identify organic opportunities
  • Working closely with our content team and advising them on best practices and what content is working well