Crocs is hiring a

HEYDUDE: Associate Copywriter

Westwood, United States

Here at HEYDUDE, we are a team of Go-To's who work together to embrace and embody our brand values in everything we do. We dare boldly, putting progress over perfection to bring our consumers and fans the most comfortable shoes on the planet. We aim to be steadfast and engage genuinely with our consumers and each other. We keep it simple, welcome all, and strive to have a “Hey Day!”  

In February of 2022, Crocs, Inc. acquired HEYDUDE. This acquisition not only adds an outstanding brand to the Crocs portfolio, but provides a wealth of opportunities for teamwork, career growth, and best practice sharing across the two brands. We’ve experienced incredible growth in the past few years, and we need to build our teams with the most creative, passionate footwear enthusiasts in the world. That’s where you come in! 

Interested in being our next Go-To? Check this out! 

HEYDUDE is looking for an Associate eCommerce Copywriter to join our rapidly growing team of creative marketing go-to’s. Do you love writing? Can you turn a phrase on the drop of a dime? Do you live for syntax, sentence structure and creative writing? Do you keep a copy of the dictionary on your nightstand to decompress in the evening? Ok, maybe not that last one, but you get the idea.  

You will be tasked with concepting and writing a large portion of our eCommerce sales tactics. This includes email campaigns, site copy, newsletters, SMS copy, SEO and much more. You’ll also oversee that the voice and personality of HEYDUDE shines in every single word you write.  Our ideal candidate is passionate about creativity and writing, attention to even the smallest details, the desire to work with others and cross-collaborate on a variety of projects. And last but certainly not least, a passion for footwear.


•Generate ideas and writing for the brand’s eCommerce platform and tactics, including monthly email campaigns, website copy, SMS campaigns, partner marketing, etc.
•Ensure the brand tone is present in all eCommerce creative writing
•Maintain an attention to detail, particularly with proofreading, spelling and grammar
•Ability to multitask on multiple writing projects at once
•Collaborate with creative team on copy and creative innovation for brand elevation
•Report in to lead team writers, creative directors, and managers
•Possess initiative to volunteer, support and assist creative team when necessary
•Work within established deadlines as well as work with creative needs that arise on the fly
•Maintain a passion for creativity and to seek out best-in-class work


•Portfolio showcasing your recent work
•BS, BA or Certificate in Advertising, Creative Writing, Copywriting, Marketing or similar
•Minimum 1 – 2 years of experience in a writing role
•Proficiency with Microsoft Word, PowerPoint, etc.
•Passion surrounding creative, branded writing to maintain and elevate HEYDUDE's voice, tone, and personality
•Attention to detail, especially with grammar, spelling and overall proofreading
•Maintain a high level of organization to meet set and shifting deadlines
•Flexible and comfortable working in a fast-paced, test and learn setting to communicate with our consumers and drive engagement
•Ability to balance multiple projects at once and prioritize based on business needs
•Ability to take constructive feedback well and apply it in future projects
•Must be a willing communicator and collaborator
•Experience in footwear is a plus


HEYDUDE is an Equal Opportunity Employer committed to a diverse and inclusive work environment.  


Title:  Associate Copywriter

Job Level:  Individual Contributor 

Career Level:  CL3

Salary Range:  $55,000 - $75,000

Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)


This position is eligible to participate in a company incentive program. 

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 

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