HEYDUDE: Manager, Retention and Loyalty Marketing

HEYDUDE designs comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE puts dedicated attention to detail and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. The unique style of our footwear pairs perfectly with the comfortable, innovative, and ultra-light construction. In February of 2022, Crocs, Inc. acquired HEYDUDE, a casual footwear brand with very high growth and high profit. This acquisition not only adds an amazing brand to the Crocs portfolio, but will provide a wealth of opportunity for teamwork, career growth, and best practice sharing across the two brands. 
Dude! We're growing!

HEYDUDE Shoes is looking for a consumer-focused and data-driven Manager, Retention & Loyalty Marketing to join the fastest growing brand in the footwear industry! Reporting to the Director of Digital Marketing, the Retention & Loyalty Marketing Manager is responsible for developing the cross-channel marketing strategy to drive customer engagement, repeat purchases and growing our subscriber base. This person will be responsible for launching the HEYDUDE loyalty program and building a best-in-class marketing team from the ground-up.
Sound like your jam? Read on!

What You’ll Do

• Create retention strategies and campaigns that will be activated across email, SMS, direct mail, retargeting and loyalty program
• Define the retention marketing tech stack to build best in class capabilities and expand marketing automation
• Drive business growth by growing subscriber base, average order value, repeat purchases and loyalty participation
• Pioneer a new loyalty program that generates increased customer engagement and repeat purchases
• Create robust audience segmentation using CRM system for trigger-based email/SMS program
• Build real-time reporting dashboards for greater executable insights and lead performance reporting to senior marketing leadership
• Partner with the Merchandising team, align weekly messaging centered around new product launches and inventory sell-through rates
• Hire, develop and lead of team of marketing specialists, defining the strategy and setting clear goals

Qualifications

• 6+ years of professional experience in Marketing/Advertising
• 3-5 years’ experience in loyalty and customer retention
• 3-5 years’ experience with SMS, email marketing and marketing automation
• Team building and leadership experience
• Experience building Retention & Loyalty programs from scratch
• Strong analytical skills; BA or BS in statistics, economics, or related field a plus
• Agency experience a plus
• Deep understanding of marketing technology, onboarding CRM systems, RFP work a bonus

HEYDUDE is an Equal Opportunity Employer committed to a diverse and inclusive work environment. 

Title: Manager, Digital Marketing

Career Level: CL6

Salary Range: $115,000 - $128,000

Workplace Persona: Collaborator (work from our Westwood, MA office ~3 days a week)

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.