Integrated Marketing Manager

About Uncountable: Uncountable is an innovative B2B SaaS company that revolutionizes industry workflows through data-driven solutions. Our unique platform allows businesses to streamline operations, promote efficiency, and unlock their full potential. About the Role: Uncountable seeks a strategic and execution-focused Integrated Marketing Manager to drive cohesive, multi-channel marketing programs supporting pipeline growth, brand awareness, and customer engagement. This role will serve as a key connector between content marketing, sales enablement, demand generation, PR, and social media, ensuring that all campaigns and initiatives align to amplify Uncountable’s position as the next-generation R&D software solutions leader. The ideal candidate is a creative thinker, exceptional communicator, and detail-oriented project manager who thrives in a fast-paced, collaborative environment. Key Responsibilities

 The following responsibilities are segmented into different categories which the Integrated Marketing Manager's responsibilities will fall under

Develop and execute integrated marketing campaigns across email, content, social, paid media, website, and events to drive awareness, engagement, and pipeline.

Define campaign objectives, messaging pillars, target audiences, and key channels in partnership with product marketing and sales.

Build campaign timelines and ensure flawless execution across cross-functional teams.

Manage campaign performance reporting, draw insights, and optimize programs based on data-driven decisions.

Own marketing calendar and ensure campaign priorities are aligned with company goals and product launches.

Test and iterate campaign tactics, creative, and messaging for continuous improvement.

Lead the content strategy and creation roadmap, ensuring alignment with buyer needs and GTM priorities

Create and manage the production of content assets — blogs, white papers, case studies, solution briefs, infographics, press releases, videos, etc.

Manage organic social media marketing strategy and execution

Collaborate with product, sales, and subject matter experts to develop technical content that resonates with R&D and manufacturing audiences.

Manage content syndication partners and distribution channels to extend content reach and impact.

Optimize existing and new content for SEO and website performance.

Partner with 3rd party trade publications to launch multi-media campaigns - from webinars, e-blasts, content promotion, adverts

Support with virtual event content creation, including speaker enablement (e.g., presentation deck outlining and creation, event promotion, and follow-up).

Create and maintain sales collateral, pitch decks, competitive battle cards, email templates, and case studies.

Support sales team in creation and optimization of strategic sales sequences (e.g., emails, LinkedIn messages, calls, etc.)

Partner with sales leadership to identify gaps and continuously improve enablement materials.

Develop playbooks and launch toolkits to help sales teams effectively leverage marketing content.

Facilitate regular feedback loops with sales to ensure content relevance and adoption

Lead company PR strategy and execution, including press release writing and distribution, media outreach, and thought leadership pitching.

Manage relationships with PR agencies or freelancers to drive proactive and reactive media opportunities.

Oversee corporate and product-related organic social media content calendars and publishing.

Monitor media coverage and industry trends to inform PR strategy and messaging.

Track and report on performance metrics across campaigns and channels, including lead generation, MQLs, pipeline, and content engagement.

Leverage marketing automation (e.g. HubSpot) and CRM tools (e.g. Salesforce) to measure and optimize campaign effectiveness.

Conduct A/B testing and other experimentation to optimize performance

Provide actionable insights and recommendations to marketing and sales stakeholders.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.

3-4+ years of experience in content marketing within the B2B SaaS industry

Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.

Excellent understanding of SEO and experience with content management systems

Excellent written and verbal communication skills, with a keen eye for detail

Familiarity with data analysis and using metrics to inform content strategy

The ability for potential travel ~10% of the time

Self-motivated, with the ability to work independently and manage multiple projects simultaneously

Preferred Experience/Qualifications

Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush

Canva or similar Adobe-graphic design products

Google Analytics

WebFlow web design/development

Experience with graphic design & video editing tools is a plus

Passion for science, chemistry, and/or artificial intelligence

An aptitude for statistics, mathematics