AlayaCare is hiring a

Lead Development Representative

Melbourne, Australia

Lead Development Representative 

  • Full-time / Permanent role 
  • Hybrid (mix of WFH and in-office) 
  • Sydney, Melbourne, Brisbane, or Adelaide location preferred 


AlayaCare is looking for a Lead Development Representative, responsible for generating sales leads by building relationships with inbound and outbound prospects & providing education about AlayaCare’s products & services. 


Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package and a fantastic team culture spike your interest? 


About AlayaCare 

AlayaCare is a fast-growing mature SaaS scale-up with a presence in Australia, Canada and the United States who are revolutionising the way aged and disability care is delivered for service providers. Our software offers a complete technology solution for community and residential care organisations. Focused on driving better outcomes for the aged care and disability care sectors, we are driven by our purpose of enabling the care we want our loved ones to receive in the place they call home.  

We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.  


About the role 

Reporting to the Marketing Operations Manager, The Lead Development Representative is responsible for providing top of funnel support, generating sales leads and feeding the sales funnel through the identification and screening of prospects. The role will work collaboratively with Business Development Managers to hand over Marketing Qualified Leads for further development and closure.  


More specifically, this role will: 

  • Drive inbound sales initiatives in the ANZ region, including lead identification, outreach, initial discovery and opportunity identification 
  • Respond to, engage and nurture inbound leads and enquiries 
  • Generate target prospect lists via LinkedIn and through industry knowledge/research 
  • Build strong relationships with Marketing and Sales BDM teams to understand the ideal customer profile and qualification process 
  • Establish contact with prospects through cold calls, emails, social media and networking, leading to education on AlayaCare product offerings and services 
  • Support the Demand Generation Specialist in converting MQLs and maintain momentum in progressing leads through the funnel successfully 
  • Elicit and document high level prospect business needs 
  • Update and utilise HubSpot plus any required prospecting tools effectively, ensuring data integrity maintenance 
  • Build and maintain ongoing relationships with prospects until they are ready to speak with a Business Development Manager 
  • Represent the AlayaCare brand professionally and in alignment with our values 
  • Strive for continuous learning and development in marketing lead to sales qualified lead conversion to exceed targets and contribute to Sales and Marketing success 
  • Provide detailed handover briefs to Business Development Managers 
  • Drive attendance for webinars and AlayaCare events 
  • Keep up to date with the aged/community care, health and technology industries 
  • Keep up to date with AlayaCare product offerings 
  • Work as a team player in a cohesive manner which fosters collaboration and harmony between Sales and Marketing. 


About you 

  • Proven track record of meeting sales targets 
  • Technologically savvy and able to adapt to new technology processes and systems  
  • Experience using CRMs, preferably HubSpot or Salesforce 
  • Knowledge of the end-to-end sales process 
  • Excellent interpersonal and relationship building skills 
  • Excellent written and verbal communication skills 
  • High level of resilience, drive, tenacity and a positive attitude 
  • Goal and achievement orientation  
  • Strong organisational skills with the ability to handle multiple prospects/leads simultaneously 
  • Ability to work independently and as part of a wider team in a collaborative and harmonious manner 
  • Passionate about sales, technology and SaaS  
  • A growth mindset and able to adapt to change  
  • Confident in managing the lead development and follow up process. 


It would also be great if you have: 

  • 2+ years of B2B SaaS sales experience in a similar role OR 
  • Nursing/Care Support experience within the Aged Care/Disability sector 
  • A Passion for aged and community care 
  • Knowledge of AlayaCare products. 


Why AlayaCare is a great place to work    

  • Purposeful work – a chance to make a difference in aged and disability care in ANZ 
  • Competitive salary package including company stock 
  • A ‘SuperFlexhybrid work policy – work from the office or from home 
  • 5 Wellness days/year to relax and promote mental health 
  • An open, transparent and supportive culture 
  • Focus on learning and development with budget for all employees each year 
  • Flexible benefits package – choose your own from our broad offering 
  • Volunteer and company funded parental leave 
  • Health and wellness activities, as well as happy hours and team outings.  


If this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged and disability care sectors in Australia and New Zealand.   


Better outcomes, better belonging    

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.     

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.     

If you require accommodation as part of the recruitment and selection process, please reach out to Please note, we do not accept unsolicited head-hunter or agency resumes.   

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