Quantcast is hiring a

Lead Inbound Product Marketing Manager

New York, United States
Full-Time
About Us:
We are Quantcast. Perpetual learners and the leaders in dynamic optimization for programmatic advertising.

Since the early days of web 2.0, we’ve helped marketers achieve media performance, and today we use real-time data from over 100M digital destinations to power predictable business outcomes.

We measure everything. Ask lots of questions. And scale human intellect by using AI and machine learning to recognize relevant themes and repeatable behaviors across the digital world.

 The Role:We are seeking a product marketing leader for a newly developed role, Head of Inbound Product Marketing. This person will report to the Global Head of Product Marketing and be responsible for driving market intelligence efforts and leading the product intake process to inform product roadmap planning and prioritization. Partnering closely with the product management organization, you will play a crucial role in determining what problems are worth solving, articulate product-market fit and develop product positioning that reinforces Quantcast’s brand identity. You will collaborate with teams across the organization to design and package sellable solutions that are anchored in Quantcast’s unique right to win. If you're someone that loves building, is ready to lead, and can move fast to create wins - we’d love to hear more about what gives you purpose and motivates you every day.

Responsibilities:

  • Advance the vision and role of Product Marketing at Quantcast, collaborating closely with Product Management, Outbound Product Marketing, Commercial teams, and Business Development
  • Lead market analysis and manage all market intelligence mechanisms, including industry research, customer feedback, and competitor intelligence to validate or disprove hypotheses
  • Partner with sales/commercial teams, product management, business development, and market research partners to identify customer value and drive development of commercialization opportunities.
  • Anticipate trends in ad tech and position the company for success to lead in the market with a visionary approachCreate documentation for various steps in the GTM process, including Lean Canvas, TAM analysis, monetization path, PMM Research Summary, and launch strategy deck
  • For each product launch, conduct market segmentation and TAM analysis, define ideal customer profiles, define launch phases, develop product positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarkingFoster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape
  • Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy 
  • Stand-up formal program to regularly engage customers and gain regular market feedbackDevelop competitive analysis resources, including battlecards, competitor grids and positioning maps

Skills

  • Organized thinker with excellent written and verbal interpersonal skills. You can simplify complex topics and explain them clearly and concisely
  • Experience developing product roadmap intake process from multiple commercialization teams and prioritizing importance of work based on revenue opp, business focus and engineering resources
  • Highly collaborative across functions and the translator between engineering/product and sales
  • Skilled at managing multiple, competing priorities, simultaneously.
  • Can simplify the ad ecosystem monolith into dependencies / components.
  • Ability to jump in and figure it out, embraces agile methodologies.
  •  Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines.
  • Experience conducting user interviews and focus groups; can drawing reliable conclusions from disparate proof points.
  •  Management experience, ability to hire and develop new team membersBelieves that perfect is the enemy of good.
  • Scrappy, creative problem-solver

Requirements

  • MS or MBA preferred
  • 5+ years in product marketing, product strategy or product management
  • 8-10+ years in ad-tech, media, or marketing industry
  • Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurementRobust leadership experience and proven track record of developing, implementing, and maintaining a repeatable GTM process
  • Master of simplicity
  • Management experience, interested in hiring and coaching new team members
  • Smart and humble

Work Environment:

  • Location - New York City - conveniently located near Grand Central at 1120 6th Avenue (43rd and 6th Avenue).
  • Hybrid Model - in office 3 days/ week

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Founded in 2006 and headquartered in San Francisco, Quantcast has employees in 18 offices across 10 countries.

We are committed to building an inclusive and diverse environment where everyone can be their authentic self. We work to ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Recognizing the importance of flexible work environments, Quantcast operates in a hybrid work model. This model gives employees the opportunity to work from home two days a week and work in the office for team collaboration for the remainder of the time. Our hybrid model may differ based on location or team, so please consult with your hiring manager for further information. All hybrid employees can also work remotely for two weeks each year or, if eligible, apply for our fully remote work program. We strongly encourage vaccination for all Quantcast employees as a way to stop the spread of COVID and protect yourself and others.
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