BuzzFeed is hiring a

Lead Producer

Los Angeles, United States


BuzzFeed is the world’s leading independent digital media and tech company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally and spreads Joy and Truth across the internet. 
Our portfolio of brands are household names that people rely on to inform and entertain, including: BuzzFeed, BuzzFeed News, Tasty, Nifty, Bring Me, Cocoa Butter, Pero Like, Worth It, and Unsolved to name a few!  These properties and their Creators reach over 134M people a month through articles, lists, videos, animations, quizzes, podcasts, original series, newsletters and more.

The Role 

BuzzFeed is looking for a Lead Producer to lead the editorial arm of the Affiliate Video team. You will be overseeing a pod of freelance producers creating shopping content for social platforms, focusing on cracking new affiliate video formats, series, and affiliate revenue opportunities. We’re looking for a leader with a keen eye for identifying organic product opportunities who can speak authentically to the BuzzFeed audience, though previous affiliate experience is not required. You should be well versed in what makes a video succeed across various social platforms, and how to give teammates guidance and feedback that takes their content to the next level. This role will also include producing content — from quick-hit TikToks to longer-form YouTube narratives. There will also be opportunities to pitch in on branded partnerships. This role reports to the Executive Producer of Affiliate Video and is based in New York or Los Angeles. 

You Will 

  • Advise team on creative direction, production support, and distribution
  • Help build and maintain affiliate editorial strategy and manage the team’s monthly content slate and budgets, including projected success, tentpole opportunities, feasibility, and costs
  • Lead brainstorms, mentor producers, and give relevant creative notes and final approval on videos with team and other partners
  • Partner with internal BuzzFeed talent to produce fresh new shows and one-offs around their skills and interests
  • Work closely with the EP of Affiliate to help set and maintain measurable performance and conversion KPIs for each producer that fit into broader team and org goals
  • Produce and edit your own shortform content when time permits
  • Partner with the market team to write posts in tandem with affiliate videos and share mutual learnings, finding ways to enhance each team’s content 
  • Collect and digest team performance and output data to inspire future ideation and prove out success 
  • Help create a content flywheel for the commerce and sales team, creating impactful formats and successes that can contribute to new revenue for the business 
  • Develop low-lift models for creative video production that help create a flexible organization to increase output volume, including livestreaming and blockshooting
  • Align affiliate video pod to create an organized production workflow, partnering with production, studio operations, and post production leads
  • Liaise with editorial teams to share learnings and advise on internal affiliate video projects, finding ways to increase passive income 
  • Track and identify trends on social platforms to inspire shareable affiliate content, keeping team and org informed of learnings 
  • Identify when an area of focus isn’t working and pivot

You Have

  • Experience leading a content team to produce live-action video content for a variety of social platforms 
  • Experience working with and brainstorming around talent
  • Interest and/or background in working with products and review content
  • Ability to ideate around livestreams, live-to-tape content, and short form content
  • A passion for video metrics and the competitive instinct to ideate on your own success
  • You are self-motivated, immensely curious, highly adaptable, and able to juggle multiple projects at once
  • Experience or interest in lifestyle content is a plus

All job applications must be received through the official BuzzFeed Jobs board (, including referrals. It is BuzzFeed's practice to not schedule job interviews until after an application is submitted through our jobs board.

Life at BuzzFeed

At BuzzFeed, we believe our work benefits from the diverse perspectives of our employees. As such, BuzzFeed celebrates inclusion and is committed to equal opportunity employment. At BuzzFeed, you can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions
  • Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
  • An attractive and equitable compensation package, including salary and stock options

A generous benefits program featuring PTO, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company aims to spread truth and joy across the internet by producing articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios. 

BuzzFeed is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.