Persona is hiring a

Lead Product Designer

New York, United States
About Persona

Persona is a private social network built for communities. We make it easy to spin up group chats that are backed by a lightweight DAO with communal treasuries and governance. Our mission is to empower communities to launch, scale and share wealth together as they grow. Check out our 2 min pitch video to learn more:

What we're looking for

We’re looking for a founding product designer who can lead design for the entire product. You’ll be working directly with the founders and a small team of engineers as we take our alpha app to the next level.

Ideally, you have/are:

  • Strong aesthetic sense, opinionated and distinct
  • Can be both systematic and intuitive, a flexible thinker
  • Experience or passion for designing social products
  • Ability to self-manage and stay focused in a highly ambiguous environment
  • Someone who can figure things out on their own and be proactive with questions
  • Excellent communicator
  • Excited to learn and a quick study


  • Be the source of truth about design on our team. Lead product design on a brand new product, working directly with founders.
  • Design simple and delightful user flows that combine social and web3 finance
  • Conduct user research and testing
  • Develop high-fidelity product mocks using software like Figma
  • Establish culture of design and educate team on design best practices


  • You’ve shipped a product
  • 3-4+ years experience

Bonus Points

  • You have a strong understanding of web3 concepts and best practices.
  • You’ve worked at an early stage startup before.


  • Competitive pay including generous equity
  • Large equity position in an exciting startup with an amazing team
  • Health Insurance
  • Unlimited PTO

What’s to love about Persona

  • We’re a group of artists who started out trying to solve the problem of why it’s so hard to make art and realized along the way there was a much larger problem we could solve. If you’re creative, we’re very understanding about the need to nurture a creative practice alongside work and encourage people to do so.
  • Our home is a gorgeous, plant-filled, 4,000 sq. foot space in Dumbo that serves as not only our office but also as a community gathering space and art gallery. We regularly host meetups, cultural events and parties at the intersection of art and tech.
  • We’re well-funded!

How to Apply

  • Include this role's title in your subject line
  • Send us links to your work
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