Lifecycle Marketer

Why is there so much garbage and why is the status quo for it to end up in the landfill or ocean? What if waste could be prevented by first being turned into something useful and delightful? Chewie Labs is a soon-to-be launched climate tech start-up focused on eliminating waste, which results in ~5% of global carbon emissions and daily+ pain points in the home. Chewie’s culture is rooted in science, creativity, and taking itself less seriously than the problem. It is a new type of company where sustainability isn’t just the side dish–it’s the main meal.

Summary

This role will drive growth across the funnel, from conversion and monetization through to engagement, retention, and referrals. Once a new customer enters the funnel, Lifecycle Marketing will be responsible for designing the experiments, automated programs, and campaigns that advance them along the customer journey and deepen their relationship with Chewie. Early on, focus channels include email, web, SMS, push. Later on…you’ll help define that. This highly cross-functional role works closely with marketing, product, engineering, analytics, and other teammates to create a world-class program that delights our customers and drives growth for our business. This is a role for “athletes” and requires a strong blend of creativity, analytical skills, technical expertise, and entrepreneurial spirit. 

Responsibilities

• Develop and execute a full-funnel strategy to improve paid member conversion, increase engagement and retention, resurrect churned users, and generate referrals
• Develop overarching strategy, goals, KPIs, reporting, and processes for lifecycle channels (email, push, SMS)
• Design, implement, and analyze experiments that drive new member growth and existing member engagement 
• Lead website optimization, A/B testing, and content management 
• Lead pricing and promotion experimentation efforts
• Develop a diverse set of growth programs that can be deployed across different markets at different stages (pre-launch, newly launched, mature, etc)
• Work with product and marketing build out initial onboarding flows, transactional emails, and other key lifecycle programs 
• Partner closely with the marketing team to support new product launches, brand campaigns, local market initiatives, and partnerships
• Work cross-functionally to implement ESP/additional elements of the martech stack for lifecycle initiatives

Qualifications

• 7+ years of overall marketing, growth, or relevant experience 
• 4+ years experience in lifecycle, CRM, retention, and email marketing 
• Proven track record driving significant business / user growth through lifecycle / CRM channels
• Highly analytical, data-driven, and familiar with experimentation methodologies
• Deep understanding of ESP tools and highly capable working with technical teams to ensure a strong tech and data foundation for your channel
• Strong foundation when it comes to web optimization and e-commerce growth (CMS systems, web analytics, A/B testing, SEO, etc) 
• Highly creative, customer-centric, and marketing savvy
• Excellent at cross-functional collaboration across a diverse range of teams
• Low ego, high emotional intelligence, and great at leading in a fast-paced, highly dynamic startup environment