OKX is hiring a

Local Outreach Lead


  • Define own region strategy and be accountable for country level campaign performance and achieving marketing objectives: increase brand awareness and increase market share
  • Plan and oversee campaign planning, marketing calendars, ensuring synergy between global and regional
  • Test and optimize marketing tactics for user acquisition and conversion rate optimization
  • Proactively recommend and implement new approaches to identify areas for business growth
  • Analysis of all campaigns, including daily tracking of performance and budget management
  • Weekly review of all marketing performance reports, escalating issues to regional teams when necessary & driving structural improvements
  • Conduct and present competitive analysis and market research, provide regional insight
  • Translate ideas and spearhead creative project execution to grow local business driving brand awareness, product launch and community growth
  • Build strong media relations in the region to strengthen our brand exposure in the market.



  • relevant experience preferably in tech or fintech industry focusing on campaigns, branding, PR, media planning and social
  • Well experience in strategy planning, media and campaign planning, execution, exposure in Brand marketing, CRM, Performance marketing, PR, affiliate marekting and loyalty programs
  • Has collaborated closely with content teams to drive business results through engaging content on all digital channels
  • Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
  • Strong analytical skills, with a proven ability to understand complex data & transform insights into ideas
  • Entrepreneurial spirit, keen to take on new challenges and has ownership of his / her regional scope

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