Define own region strategy and be accountable for country level campaign performance and achieving marketing objectives: increase brand awareness and increase market share
Plan and oversee campaign planning, marketing calendars, ensuring synergy between global and regional
Test and optimize marketing tactics for user acquisition and conversion rate optimization
Proactively recommend and implement new approaches to identify areas for business growth
Analysis of all campaigns, including daily tracking of performance and budget management
Weekly review of all marketing performance reports, escalating issues to regional teams when necessary & driving structural improvements
Conduct and present competitive analysis and market research, provide regional insight
Translate ideas and spearhead creative project execution to grow local business driving brand awareness, product launch and community growth
Build strong media relations in the region to strengthen our brand exposure in the market.
Requirements:
relevant experience preferably in tech or fintech industry focusing on campaigns, branding, PR, media planning and social
Well experience in strategy planning, media and campaign planning, execution, exposure in Brand marketing, CRM, Performance marketing, PR, affiliate marekting and loyalty programs
Has collaborated closely with content teams to drive business results through engaging content on all digital channels
Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
Strong analytical skills, with a proven ability to understand complex data & transform insights into ideas
Entrepreneurial spirit, keen to take on new challenges and has ownership of his / her regional scope
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