Manager Analytics
Job description
Central Pricing and Promotions
- Draft Annual, Monthly, Daily promotion(s) for driving higher conversions, growing revenue in turn for BAU and event days with close coordination / alignment with cross functional teams
- Coordinate with different teams for obtaining all planning inputs in time & ensure all plans are aligned / agreed with stakeholders before set timelines
- Envisage and structure a holistic view of all revenue related business processes and metrics to understand cross- functional impacts on revenue generation and losses & incorporate the same in plan
- Ensure various aspects of business are considered while designing offers: Business unit, Geography, Season, Purchase recency, purchase sequence, etc
- Improve planning process: move towards planning automation through data science-based planning models, reduce lead time of planning cycle
- Develop & implement strong reporting formats which give a 360-degree view of the health of the portfolio
Revenue Management
- Ensure revenue management on day to day basis with cross functional engagement to meet plan
- Monitor key metrics impacted due to pricing and promotions such as Traffic, gross margin, conversion, DAU, MAU, RPU, customer acquisitions, etc. and take corrective actions
- Initiate regular problem-solving sessions during key events & BAU days and ensure execution of the actions through close coordination with different teams
- Managing high revenue days collaborating with internal and external stakeholders
- Conduct analysis within a larger project stream for understanding revenue and other metric trends & ensure necessary interventions to course-correct if required.
Growth
- Initiate and execute new avenues of revenue generation through new growth areas, promotions, properties, offers, etc.
- Analyzing platform level metrics to isolate problems/strength areas to solve/leverage for better ROI
- Working with cross functional teams (brand, sourcing, technology) to drive bigger strategic projects and initiatives
- Influence various teams/stakeholders within the organization to meet goals & project timelines
Regards,
Chaitra K N
