Manager, Insights & Analytics

Golin is seeking an Insights and Analytics Manager to join our Strategist team in the Los Angeles office. This hybrid role will sit at the intersection of data and analytics as well as youth culture and conversation. This is an awesome opportunity for anyone who is naturally curious, has a passion for pop culture trends, loves to solve problems and be a strategic consultant on award-winning campaigns to have an immediate impact.

Don’t have the technical skills? Don’t let’s that scare you, because we can teach you. This role isn’t about knowing the back-end setup of Facebook or having your Google Analytics Certification (though it’s awesome if you do!). It’s about being inspired to connect the dots between something you saw in Twitter Analytics, a hashtag blowing up on Instagram that all the “cool kids” are using, and the latest viral sensation on a digital platform that most people haven’t heard of yet and applying that to strategic recommendations for Golin clients and prospects. That’s why our ideal candidate not only has an interest in tracking culture but is highly motivated to create it as well.

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable. Our expertise ranges from brand-building and cutting-edge digital content, to corporate reputation, healthcare advocacy and impactful measurement. Our roster of clients includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Named PR Week's Global Agency of the Year and winner of a 2019 Gold Cannes Lion, we tend to “Go All In” in everything we do. We’re especially committed to going all in for our people by offering our LifeTime benefits program which includes unlimited time off, enhanced family care, generous health and wellness benefits, and a monthly LifeTime stipend for the gym or hobbies.

Sound like you want to “Go All In” with us? Here are the details:

What You'll Do:

Each day will be dynamic and full of decisions, constantly changing priorities and creative discovery. You will be accountable to:

• Serve as a strategic, creative and analytical mind on the team to provide recommendations for developing and improving campaigns
• Play the daily role of data journalist, with a specific eye and ear to youth culture, by uncovering findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling and drive engagement
• Contribute to how we define what success looks like across campaigns and brands, and consult on analytics needs
• Understand social channels and identify emerging opportunities for a diverse client set
• Partner with digital strategy team members from campaign inception to completion to support on analytics needs and performance
• Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization, including keyword strategies and content opportunities
• Work directly with the VP, Director of Analytics to compile, synthesize and analyze data sets, as well as assisting with report creation and presenting to the client.

To Qualify You Must Possess:

• Coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
• Basic understanding of principles of communications and digital marketing
• Strong verbal and written communication, organizational and time-management
• Experience working with or interest in data visualization tools and creative ways to display information
•  A keen eye for identifying trends in data and culture and the ability to investigate and articulate factors that may account for these trends
• Enthusiasm, passion and curiosity about youth/pop culture and digital and social analytics
• Critical thinking and problem-solving skills
• An ability to prioritize and be adaptive to change and a fast-paced environment
• An eagerness to learn and contributes to the success of the office and the agency

Requirements:

• Bachelor’s degree from an accredited university is required
• 3-5 years’ experience
• Excel must be your best friend, or at least someone you wouldn’t mind sharing coffee with (aka: You must have knowledge and be comfortable working in Microsoft Office tools, specifically Excel)

Golin is an equal opportunity employer, and we are very proud of our diverse culture and our people. EEO/AA.M/F/D/V