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Alto Experience

Marketing Analytics Manager

Dallas , United States

About Alto

Alto is on a mission to redefine the rideshare experience for passengers, drivers, and employees alike. Through our business model of professional employee drivers and a dedicated fleet of luxury vehicles, we are turning rides into exceptional experiences by delivering industry-leading safety, consistency, and personalization. As the first vertically-integrated fleet manager and ridesharing service, we are also committed to leading the industry by transitioning our entire fleet to electric vehicles. We are rapidly growing and accelerating towards a nationwide expansion. Today, we operate in Los Angeles, Dallas, Washington D.C., Miami, San Francisco, and Houston.

Alto is a destination for innovative, intellectually curious, and forward thinking people. Learn more about us here.

What you’ll do:

  • Develop and implement marketing attribution models to accurately measure the performance of our campaigns across all channels
  • Lead Alto’s multi-touch attribution modeling and drive effective decision-making backed by data analytics
  • Build and execute logic for a consistent attribution model; partner with brand marketing and stakeholders to design and build rigor around brand campaign measurement
  • Understand and ensure success of the MarTech roadmap
  • Set campaign and channel-level goals and forecasts, and partner with Alto's data and marketing teams to ensure accurate reporting on customer acquisition cost, including proper attribution
  • Analyze data to identify trends and insights, and make recommendations to improve the ROI of our marketing efforts
  • Collaborate with cross-functional teams, including marketing, sales, and product, to ensure data consistency and accuracy
  • Create and maintain detailed reports and analysis on marketing performance and customer behavior
  • Monitor and analyze customer feedback to identify areas for improvement and make recommendations for action
  • Identify and implement new features and tools to improve the overall effectiveness of our marketing attribution strategy

What you bring to the table:

  • Bachelor’s degree required
  • Minimum 3+ years of marketing analytics
  • Previous multi-touch attribution modeling exposure
  • Experience combining external and internal data sets to calibrate a source of truth
  • Knowledge and understanding of statistical programming languages such as Python, R, or SQL
  • You are an entrepreneurial builder, practical problem-solver, and collaborative colleague!

What's In It For You

  • Salary, bonus and equity in an innovative startup
  • Monthly credit to ride Alto, plus membership!
  • Medical, dental and vision benefits
  • 401k with 100% company match up to 4%
  • Professional development reimbursement up to $1,000
  • Unlimited time off, plus 11 company holidays

** Alto does not partner with external recruitment vendors, agencies or firms on any searches. **

Alto Experience
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