The Lead Group is hiring a

Marketing Associate

The Lead Group, a rapidly growing digital marketing agency with offices in Atlanta and Kansas City is looking to expand operations in the Kansas City office. We are looking for a Brand Controller, who will work within The Lead Group’s Marketing team in day-to-day operations, analysis, and reporting. This person will be responsible for business analysis and supporting the mailing team through general operations.

Responsibilities:

  • Actively participate in strategic discussions associated with the development of marketing plans and associated execution
  • Assist in the development of new website templates to drive business
  • Assist in the development of new media campaigns for customers. Including emails, display media (banner ads), search marketing campaigns (paid and organic), social media, mobile, and offline marketing efforts.
  • Ensure various media campaigns are tracked properly.
  • Create well-organized presentations and reports with direction from project leads.
  • Collaborate with channel leads to define marketing campaign KPIs based on client business objectives.
  • Analyze results, visualize performance, and identify trends that provide actionable insights based on available data.
  • Develop, maintain and deliver dashboards for analytic and media clients
  • Assist with building, producing and maintaining analytic reports
  • Work closely with channel leads to create and measure channel benchmarks
  • Use quantitative data gathered from database and web analytics tools to develop an understanding of customer behavior
  • Translate data analysis into business and marketing optimization recommendations

Requirements

  • Bachelor’s Degree – Emphasis in Marketing or Business Administration
  • Proven ability to manage multiple projects
  • Adaptive and Flexible
  • Works well in Team Environment
  • Analytical/Attention to Detail
  • Proficient in Microsoft Suite Products
  • Experience in marketing campaign development including copywriting and creative direction
  • Portfolio of creative/writing work a plus

Benefits

  • Competitive Salary
  • Medical, Dental, and Vision Insurance
  • 401(k) Plan
  • Paid time off
  • Casual working environment (Flip flops and t-shirts welcomed!)
  • Off-site events (Happy Hours, Annual Retreat, Charity Events)

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