Gympass is hiring a

Marketing Campaign Specialist (m/f/d)


We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll change the way the world defines wellness: mind, body, and mood.


We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people’s lives. At Gympass, we collaborate, set high achievable goal expectations and focus on the end result.  It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.


We are hiring a Marketing Campaign Specialist for European countries to our Global Enterprise Growth Marketing Team.


  • Plan and execute 1 to many outbound campaigns in partnership with the sales development team focusing on bringing new opportunities for Gympass in the European market. 
  • Lead the campaign setup process and tracking to ensure effective performance reporting and contribution to the overall goal of creating sales opportunities. 
  • Understand specific sales funnel needs, identify targeted lists, develop personalized messaging based on our value proposition, persona, and company to deploy marketing campaigns.
  • Creative, writes really good email copies, and will apply growth marketing tactics to always improve the open rate, reply rate, and conversion rate of our marketing campaigns. 
  • Define buyer personas within accounts, crafting messages that align to persona challenges, and expected business outcomes.
  • Partner with the content team to provide campaign customization and localization.
  • Identify the most effective marketing messages, value proposition, materials, and call to action for personas and key accounts in the regions.
  • Monitor key performance indicators for marketing campaigns to ensure continuous improvement and effectiveness of prospecting and marketing tactics.


  • Proficiency to work 100% in English
  • 3+ years of a proven track record of managing integrated B2B marketing campaigns using email marketing.
  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to generate sales opportunities.
  • Experience with marketing automation tools and Salesforce (Apollo, Salesloft, or Hubspot experience is a plus).
  • Understanding of pipeline management and metrics.
  • Experience partnering with field sales and sales development reps to deliver targeted personalized campaigns.
  • A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams.
  • You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
  • Positive, can-do attitude, with the ability to work with marketing and sales professionals, and the ability to prioritize numerous projects simultaneously.


We're a wellness company that is committed to the health and well-being of our employees. Our benefits include:

Parental leave: 100% paid parental leave of 12 weeks to all new parents (of both biological and adopted children, regardless of gender and parent's relationship with the co-parent) + 100% paid birth leave of 14 weeks.

Career growth: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

Culture: An exciting and supportive atmosphere with ambitious people from around the world!

Flexible location: Munich, or London. 

And to get a glimpse of Life at Gympass...follow us on Instagram @gympasscareers, Facebook “Life at Gympass” and LinkedIn

Belonging @ Gympass

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.