Asana is hiring a

Content Marketing Manager

San Francisco, United States

Asana is on a mission to help humanity thrive by enabling all teams to work together effortlessly. We serve millions of organizations in 190 countries—and we’re just getting started. 

The Content team at Asana fuels global marketing programs, campaigns, and launches by creating content that educates, informs, and delights audiences. We partner with teams across Marketing like product marketing, demand generation, lifecycle, and creative to drive growth and build a brand that customers love. 

We’re looking for a Content Manager to join our growing team. In this role, you’ll be the dedicated content partner to our Product Marketing team and work cross-functionally to plan, write, and produce content that clearly articulates the value of Asana to different audiences. You’ll be a key contributor in our go-to-market efforts, creating content for product launches, sales enablement, and more across a variety of channels and formats. The ideal candidate is someone who thrives in a fast-paced environment and loves finding the right words to connect with customers. 


What you’ll achieve:

  • Plan, write, and publish marketing content of various types, including blogs, emails, web pages, sales 2-pagers, and more
  • Partner closely with Product Marketing to build and execute a content roadmap to support overall marketing goals 
  • Drive the end-to-end production process for enablement content, including writing, reviews, localization, and delivery 
  • Become an expert in Asana’s products and solutions and apply the Asana voice and tone in product marketing content
  • Review, edit, and and improve content written by others
  • Work cross-functionally with creative, campaign, and regional teams to deliver quality marketing materials 

About you:

  • 6+ years of experience writing about software products and solutions in a content marketing or product marketing role
  • Demonstrated success creating content for different channels and formats (Please include a link to your portfolio.)
  • Exceptional writing and editing skills and able to tailor content to established voice and tone guidelines 
  • Experience collaborating with product marketing, campaign and creative teams on product launches and campaigns
  • Self-starter with excellent organizational skills who can drive content projects from start to finish



  • B2B SaaS experience
  • Familiarity working in a CMS and/or publishing content to the web


Does the above sound like it might be you? If so, we’d love to hear from you. Our goal is to provide a hiring and working experience in which all people know they are equally respected and valued. So whatever it is that makes you unique—your gender identity or expression, sexual orientation, religion, ethnicity, age, citizenship, educational background, socioeconomic status—we value it, and we’d love to see what you might add to our team.


About us

At Asana, we're building a better way to work, fueled by transparency, inclusion, and technology that is a force for positive change. Asana is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives, so they can move faster and accomplish more with less. For the past 5 years, we've been named a top workplace, including top 10 Great Place to Work Best Small & Medium Workplaces, #1 Fortune Best Workplace in the Bay Area for four years in a row, #8 Fortune Best Workplaces for Women, #14 Glassdoor Best Place to Work, and one of Ireland's Best Workplaces. With offices all over the world, we are always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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