Agoda is hiring a

Marketing Data Analyst

Khwaeng Pathum Wan, Thailand
  • What if you could work at Agoda, the leading Online Traveling Agency in Asia?
  • What if you could get access to big data from millions of travelers and thousands of hotels?
  • What if you could use this data and your analytical skills to create exciting, personalized marketing emails, SMS and sales communications sent every day to millions of people around the world?
  • What if your data-driven recommendations were used to launch dozens of experiments tests and if you could see if your intuition was right, within days?

A Marketing Analyst at Agoda would do this and more!


Note: This role is based in Bangkok, Thailand


What you will be doing

  • Analyze users’ digital interactions and booking data to generate ideas for email campaign experiments
  • Report on the results of experiments and provide recommendations for follow-up actions
  • Improve the user segmentation to increase the effectiveness of marketing campaigns
  • Define algorithms to use data to and personalize the message content for each user
  • Monitor, analyze and report related key metrics, spot and escalate anomalous trends
  • Forecast and track the financial performance of the customer marketing business
  • Identify gaps in the data available and recommend improvements 

What you must have to fit with this role

Passion, the right mindset…

  • Love playing with data!
  • Curious, proactive, self-motivated
  • Able to speak your mind, challenge the conventional wisdom, based on data
  • Able to work well both in team and independently
  • Comfortable in a fast-paced environment with changing priorities

… strong data skills…

  • Proficient in Excel: you made a pivot table and used vlookup in the past 7 days
  • Able to get actionable insights from large data sets: you have already crunched an dataset with 10k rows
  • Experienced in statistics: you used confidence intervals or linear regression at work or at school
  • Strong is visualizing data: you presented your analysis with a chart in the past week

… and

  • Bachelor’s Degree in Statistics, Math, Engineering or Management Accounting
  • Minimum 2 years of experience as data analyst or in projects involving big data
  • Fluency in Thai and English

What would be helpful (but is not required)

  • Master’s Degree in Statistics, Math, Engineering or Management Accounting
  • Experience in ecommerce or email marketing
  • Working knowledge of one or more among SQL, R, SPSS, Python, VBA
  • Experience using OLAP cubes via an excel interface (e.g. using pivot tables or “cubevalue”)