Plentific is one of the fastest growing property technology companies in the world, backed by renowned investors including Brookfield, Highland Europe, A/O Proptech, Target Global and Mubadala.
We are headquartered in London, UK, with offices in Germany, USA and Turkey. Our mission is to improve lives by making property work better for everyone. We do so by streamlining how repairs, maintenance and compliance services are delivered.
Our platform gives clients rich insight into management, operational and performance data, helping them deliver their customer service promise, while optimising supplier costs and adhering to their environmental, social and governance goals.Come and be a part of:
- A leading Proptech with a global footprint and an HQ in heart of London’s bustling centre
- A diverse, multicultural workplace with over 30 nationalities amongst our employees
- A stimulating atmosphere and a fast-paced growth environment
- A flexible work culture and a number of programmes built around your physical and mental wellbeing
Developing acclaimed technology is only possible when we’ve got a great team on our side. Our culture is open and empowering. If you are passionate and driven, you will fit right in.
The Role
This role can be based anywhere across the East Coast of the US. We’re looking for an experienced marketing leader to join our team. Reporting to the VP, Global Marketing, you will be responsible for building and managing a team of marketers in the US. With a focus on rapid growth, this leading role requires someone with the energy and skills to get things done. Working closely with other members of the marketing team as well as the US sales team, you will be the driving force behind Plentific’s success in North America.
Responsibilities
- Drive demand for Plentific’s offering in the US
- Own brand strategy and position Plentific as the leading property operations SaaS platform in the US market
- Develop innovative online and offline marketing strategies to support Plentific’s revenue goals
- Be an integral part of the US GTM team. Collaborate with Sales, Product, Marketplace and Customer Success functions to deliver growth
- Help build an effective marketing automation infrastructure focussed on scale
- Periodically conduct user research to assess product market fit and make recommendations to the management
- Analyse Plentific’s conversion funnels to identify opportunities for improvement
- Collaborate with external parties (eg. PR firms)
- Lead all events activities in the US
Requirements
Skills
- Strong marketing fundamentals such as strategic planning, material creation, campaign execution and analytical reporting
- Strong working knowledge of digital marketing and analytics tools (e.g. Marketing Cloud, Salesforce, Google Analytics, Adwords, Optimizely, SEMrush)
- Deep understanding of growth marketing (demand generation, lead creation, funnel management, account based marketing)
- Strong analytical skills and data-driven thinking
- Great strategic planning, organizational, and creative thinking skills
- Help with raising brand awareness for both our trade and consumer audiences
- Ability to think out of the box with a can-do attitude to get things done efficiently
- Client facing with excellent communication skills with ability to work with multiple senior stakeholders
Experience and Qualifications
- Substantial growth marketing experience from within a B2B Enterprise SaaS business
- Experience marketing to enterprise accounts
- Marketplace business experience beneficial
- Experience with creation and execution of offline and digital marketing campaigns
- Working experience within real estate is beneficial
- Story-telling and positioning experience
Benefits
As you can see, we are quickly progressing with our ambitious plans and are eager to grow our team of doers to achieve our vision of managing over 2 million properties through our platform across various countries. You can help us shape the future of property management across the globe. Here’s what we offer:
- A competitive compensation package
- 21 days annual leave per calendar year plus public holidays
- Private medical insurance including optical and dental
- Life insurance
- Employee assistance program
- A remote-friendly working environment
- Company volunteering
- Learning and development fund
- Referral bonus and charity donation if someone you introduce joins the company
- 401k plan - Plentific matches up to 4%
- Opportunities for US and international travel
- An inherently diverse culture with over 18 nationalities and 25 languages spoken
