1871 is hiring a

Marketing Intern - Pet Gotcha Day

Chicago, United States

About Us:

Pet Gotcha Day! is the state-of-the-art pet adoption site, owned by the Pet Gotcha Day Foundation, a 501(c)3 charity. Pet Gotcha Day! uses both fully immersive 360-degree video technology as well as standard video to get all pets adopted. We feature furry, hairy and scaly pets from over 3,000 shelters and rescues nationwide. Fully immersive video is powerful as it allows the adopter to be transported, virtually, to the pet prior to meeting them in person. The adopter feels as if they are experiencing the pet’s environment alongside of them. They feel as if they are playing with the pet, seeing how they interact with volunteers or other pets and will get a sense of the pet’s characteristics that make them unique. Immersive video brings the pet to life which creates an emotional connection and a sense of urgency to adopt since the pet feels real. The site is free for shelters, rescues and adopters. There are many benefits in addition to helping pets put their best paw forward including allowing adopters to ‘meet’ the pets that can’t join during on-site adoption events. 360 video and adoptable pets…what’s not to love?

The site and Foundation are growing! We are developing tools to integrate everything a pet owner needs in one application. As a summer intern, you will play a pivotal role in helping set the stage for growth. We are looking for fresh faces who are tech forward to help us with brand revitalization and digital marketing efforts. Given we are a non-profit, we are a very lean organization. As a summer intern you will have the opportunity to identify opportunities for the Foundation. This role is part-time and unpaid. However, you will gain skills that are resume building.

This is an important role as everything we do leads to adoptable pet lives saved and happy adopters!

Duties and Responsibilities:

Rebranding:

  • Help the team with optimizing the master brand and creating consistency.
  • Create digital content to support the new branding

Marketing:

  • Assist in the creation of grassroots marketing campaigns
  • Attend events to promote Pet Gotcha Day! and the Pet Gotcha Day Foundation
  • Help to develop a social media growth plan
  • Identify pet-related companies to promote on the site and optimize product placement for maximum growth for our partners
  • Solicit volunteers to film adoptable pets at shelters/rescues using 360-degree camera technology as well as filming yourself
  • Participate on Pet Gotcha Day! Live, our public access television show

Other:

  • Visit local shelters and rescues to identify opportunities where Pet Gotcha Day! can optimize the pet adoption process

Requirements

  • Must love animals, doggy kisses and not be afraid to interact with cats and dogs of all breeds
  • Experience with a pet growing up is preferred
  • Experience with adopting a pet is preferred
  • Social media skills: Must have a solid knowledge of Facebook and Instagram
  • Must have experience with YouTube
  • Must be willing to get dirty (sometimes!) when visiting a shelter or rescue
  • Previous volunteer experience is preferred
  • We are looking for a self-starter, who isn’t afraid to dress up in a dog or cat costume every now and then.

Benefits

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