The Challenge
The Public Sector Marketing team at Qualtrics is responsible for developing and executing marketing strategies to drive high quality pipeline and bookings for the Higher Education and K-12 vertical. The team leads various aspects of marketing such as field marketing, demand generation, and account-based marketing in collaboration with various teams.
We are seeking a driven marketing manager. The ideal candidate should be customer-focused, passionate about education and technology, data-driven, and have experience working with solution selling sales teams. The team reports to the Head of Marketing for the Public Sector.
The Expectation for Success
- Define and execute marketing plans to create/accelerate opportunities, build executive relationships, and impact revenue growth by partnering with field marketing, sales, industry, and other marketing counterparts
- Develop and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle and build customer intimacy
- Create, execute, monitor, report, and follow-up on programs to generate a targeted number of leads and inquiries
- Support the Education Industry Sales leads on logistics and execution tasks to support the success of event programs such as trade shows, meetups, workshops, executive dinners, etc.
- Travel to select regions to provide onsite support to sales for events
- Work cross-functionally with SDRs, sales, product marketing, customer success and many others to execute agreed upon marketing plans
- Align all regional marketing activities to support the sales goals for leads and opportunities
- Work with Marketing and Sales Ops teams to manage measurement of every event program's impact through SFDC reporting, evaluate event/campaign ROI, and present recommendations for improvement and ensure department consistency in reporting
- Maintain weekly KPI and ROI reporting and dashboards for review across all events based on input from Marketing/Sales Ops team
- Manage projects in Asana and import details for all Field Marketing events and ABM motions
- Manage and control budget, maintain invoicing process and accounting for events to ensure consistent tracking across all regions
Minimum Qualifications
- Bachelor’s degree completed
- Previous experience planning and coordinating marketing plans and events for education/academic audiences
- Account based marketing experience
- B2B and sales interactions are a must. Proven experience in a B2B marketing and events role (enterprise software, SAAS, education vertical) a plus
- Self-motivated, able to work autonomously and proactively communicate across teams
- Strong project management and organization skills with the ability to independently manage multiple initiatives at once
- Innovate and bring new ideas and provide fresh perspectives on current field processes
- Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
- Excellent interpersonal skills both in person, by phone and over email with high integrity
- Ability to travel 25% of each month
Preferred Qualifications
- Degree in Marketing, Business or equivalent
- Experience marketing to education audiences/organizations
- Excellent writing background for promotional emails, invitations and other event related materials
- Knowledge of Marketo, Salesforce, Wordpress, Qualtrics and other event management softwares
What differentiates us from other companies
- Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
- Qualtrics Experience Program - $1,800 for an experience of your choosing (eligible after a year)
- We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space
- 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
- On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
- We believe in sharing Qualtrics success which is part of the compensation for all employees
- To learn more about what we value read about it directly from our employees' Qualtrics Life stories
