Hi there, thanks for checking out the Marketing Manager role at MealPal!
Are you a growth marketer with experience in a variety of channels? Are you a creative problem solver who is ready to drive results?
MealPal is looking for a Marketing Manager to lead new member acquisition. This is a hands-on role combining execution and strategic thinking. You will be managing multiple channels and campaigns across MealPal markets with a focus on customer acquisition. You will have a strong marketing background combining analytical abilities, creative skills, excellent communication and attention to detail.
▪️ Execute our marketing and communication activities across digital and off-line channels. You will be generating new leads, acquiring new members and winning back lapsed members.
▪️ Digital channels include (but not limited to): SEM, paid and organic social, retargeting, affiliate, SEO, referral marketing, influencer and email / SMS marketing. Off-line channels may include print, flyering and event activations.
▪️ Continuously test new channels and creative marketing messaging - helping inform ongoing marketing strategy. Contribute to landing page optimizations and user flow changes.
▪️ Track, analyze and report impact of each campaign and optimize for performance with a test-and-learn approach.
▪️ Work with data and dig into numbers; have a deep understanding of marketing/ growth KPIs, metrics, and reporting with ability to translate into concrete insights.
▪️ Partner with design and product teams to create assets needed for marketing campaigns.
▪️ This role is ideal for candidates with 3-5 years of experience in marketing.
▪️ Start-up marketing experience is a plus. Generally you are a scrappy self-starter willing to roll up your sleeves and drive projects to completion.
▪️ Data-driven with a problem-solving mentality. Strong Excel skills.
▪️ Familiarity with all social media platforms; creative and witty.
▪️ Nice to have (but not essential) basic understanding of SQL and prior experience working with a subscription based business.
▪️ This is a full-time in-office role based in New York, Monday - Friday. It is not a hybrid or remote working role.
▪️ Competitive base salary - starting at $100k per year (up to $150k per year for exceptionally experienced candidates)
▪️ Meaningful equity and the opportunity to build something
▪️ 401(k) with Employer Match
▪️ Health, Vision, & Dental benefits (healthcare is 100% covered by MealPal)
▪️ Paid vacation time
▪️ Free lunch and dinner
▪️ Opportunity to work with a smart, passionate team
MealPal is an extraordinarily collaborative team building an amazing service for our customers and restaurant partners. We work best when working together. This role will be working full-time Monday to Friday on-site at our office in Midtown Manhattan.
Food is an exciting industry to work in. If you have achieved real success in a b2c environment and are ready for your next challenge - this could be exactly the role you are ready to take a bite out of!