Cash is old school. Out of pocket expenses suck. Workplaces need to be more trusting, progressive and – that's right, we're gonna say it – fun. And that's what we're here to do. But we need your help.
Pleo is looking for an experienced Marketing Manager to join us in our amazing office in central Stockholm.
Simply put, this is an amazing opportunity for the right T-Shape marketer. You'll be our first dedicated marketing person for the Swedish market, plus part of the Swedish management team, and reporting directly to the international marketing team sitting in our Copenhagen HQ. You'll be responsible for defining, leading and eventually scaling our local marketing opportunities in the country.
But wait, you haven't heard of Pleo before? That's too bad, but we think that it's also your challenge to help us solve in the market.
To get you off to a good start, let us just say that we are doing away with an outdated business process that’s been around forever – dreaded expense management.
Work can be hard. Paying for things at work shouldn’t be. We take a refreshingly simple approach to business spending: less jargon and process, more autonomy and transparency. Established wisdom says less direct control creates chaos. We say it creates a happier, more fulfilled workforce. Based on some pretty amazing Series B-round investment, we think we're onto something big.
So, in a nutshell, that's Pleo. Today we have a 220+ team, from over 44 nations, sitting in our Copenhagen HQ, London, Stockholm or Berlin offices – and even some full-time remotes.
Things you will be doing:
- Driving all go-to-market efforts in Sweden, with a series of online and offline activities to increase brand awareness (in projects like this), drive engagement, generate leads, keep customers engaged and support the cross-marketing team efforts
- Manage day-to-day creation and execution of paid advertising campaigns including creative development, budget handling, placement, audience building, and landing page design (with support from our teams)
- Sitting in strategy sessions with the rest of the Swedish management team
- Perform competitive analysis and competitive landscape research to suggest new campaign ideas and tactics to increase market share
- Stakeholder management with internal teams, external agencies and freelancers
- Facilitating localisation for Sweden (including working with linguists, content producers and defining the localised brand ToV)
- Supporting the CS, Sales and support team with delivering local marketing collateral
- Working with the Head of Events to deliver market-specific sponsorship deals, tradeshow appearances and community projects
- Briefing the internal Brand Studio team to deliver new ads, content and all-round market design
- Nurturing relationships with local press, taste-makers and influencers
- PUMP! PUMP! PUMP! Making sure we deliver on our strong growth targets, working in close collaboration with our performance marketing crew
- Working with the Product Marketing Lead to help deliver nuanced product stories that you think will resonate with Swedish leads
- Define strategy and promote content such as white papers, eBooks, customer references, and blog spots
- Functioning as our first port of call for all local communications efforts (from PR to social media)
Who you are
- A fluent Swedish language communicator, with full professional and exacting proficiency in English to boot (yes, the grammar mistakes in this here job post are intentional ... well done for spotting them)
- A skilled T-shaped marketer (that's a fancy way of saying that you possess a broad range of marketing skills, but have doubled-down on a couple of favourites that really set you apart from the rest)
- A proven project and campaign manager
- A mission-driven marketer and creative problem-solver. You are attracted to tackling big, complex problems (read: opportunities)
- A reliant self-starter – comfortable driving the marketing efforts in Sweden and setting your own personal OKRs
- You're tired with "business as usual" bureaucracy, workflows and processes
- You appreciate companies with a strong UX methodology and attention to quality design (we are HQ'd in Copenhagen, after all)
- Have a demonstrable skill for bringing leads down the funnel and supporting wider CX teams so they can become happy customers
- You have a keen eye for spotting trends, keeping up to date with the state of SaaS, FinTech and b2b players, both in Sweden and abroad
- NOT a brilliant asshole. We want to make sure we fill our workplace with great, empathetic people
Your colleagues say you ...
- are a strong, actionable communicator.
- never settle for second best.
- can be firm on project deliverables when you need to be.
- have a painstaking approach to detail.
- are inquisitive and curious.
- can't stand buzzwords and egos.
- Your mum says that you are always keeping busy.
- could do just about anything if you put your mind to it.
- never sat still when you were a child – always wanting to experience new things.
Show me the benefits!
- Get your own Pleo card for no out of pocket spending, and full autonomy
- Free lunch
- Healthcare & wellness grant
- 25 days paid vacation
- Flexible work: working from home when you want, where you want, why you want to (we trust you
- Continual learning & development opportunities
- Team camps around the world - remotes flown in (around once a quarter) for team building and learning (hurry up and apply already so we can bring you to the next one)
And here are some other nice gestures that we do
- Loads of weird and wonderful niche communities to join in the company (we're talking guerrilla gardening, liquids tasting, the Pleo band, learning to code initiatives, that type of thing)
- A totally pain-free remote working/working from home policy
- Wild enthusiasm and encouragement from us if you want to host MeetUps, events, etc - we'll help (venue, food etc)
Working at Pleo means you're working on something very exciting: the future of work. Through fintech we've seen a way to impact how people work; we think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending.
Being HQ'd out of Copenhagen means we're inspired by sensible things like a good work-life balance. If you don't work in the office with us we'll help you get up the best remote set up possible, and will fly you in once a quarter for team camps.
Sometimes people write nice things about us.