Whatnot
Marketing Manager
🚀 Whatnot
Whatnot (YC W20) is a livestream shopping platform and marketplace backed by Andreessen Horowitz and Y Combinator. We’re one of YC’s top companies and one of the fastest growing marketplaces ever. We’re laser focused on creating an exceptional software company, team, and place to work. You can read our principles here.
Our mission: enable anyone to turn their passion into a business and bring people together through commerce. We’re building the future of ecommerce; an interactive community where creators can make a living off their passion.
Did we mention we’re high growth? We’ve 10x’d the company in 6 months! In January, Whatnot was 10 people. Today, our team is approaching 60 and will exceed 100 by year end. We’re hiring forward thinking problem solvers across all functional areas. We recruit thoughtfully, can move fast, and are scaling fully remotely.
📈 Opportunity Size
The ecommerce experience has been static for 20+ years and is perhaps the largest opportunity in the startup space today. Livestream shopping is a $170B GMV market in China and has grown 100% YoY. Retail is a $5T market opportunity!
About the Go-to-Market Team
The Go-to-Market team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform. As a Marketing Manager, you’ll be responsible for marketing strategy and buyer acquisition to build a healthy demand in your product category.
💻 Role
- Own buyer acquisition in your vertical, devising campaigns and events that generate buzz and grow category demand.
- Develop and execute on the social media strategy for your category across multiple channels and platforms.
- Identify and pursue PR and influencer opportunities within your vertical.
- Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform.
- Measure and iterate on the effectiveness of category marketing initiatives.
👋 You
- You have 3+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus.
- You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels.
- You're a creative thinker with an aptitude for content creation and copywriting.
- You have experience tracking KPIs and monitoring success for marketing programs.
- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed.
🙏 Nice to Have
- Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
- Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles).
- Experience buying and selling in online marketplaces.
🎁 Benefits
- Competitive base salary and stock options benchmarked to 90th percentile
- Unlimited Vacation Policy and No Meeting Holidays
- Amazing Health Insurance options including a no premium plan, Dental and Vision Plans with less $1 monthly employee contribution, and no cost Life Insurance
- 13 Week Parental Leave
- $200 to spend within Whatnot App
- $3500 expense to buy your computer and at home work station
- $100 weekly expense for Lunch
- $75 monthly expense for Internet
- $75 monthly expense for Cell Phone plan
💛
Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
Whatnot empowers every employee to reach their full potential, regardless of race, gender, ethnicity, sexual orientation, or background.
Whatnot is a community marketplace where you can safely buy, sell, go live and geek out with collectors and other like-minded people. All items on Whatnot are verified. Shop on web or download the app.
- Founded
- Founded 2019
- Employees
- 11-50 employees
- Industry
- Internet Software & Services
- Total raised
- $5.1M raised
Marketing Manager