Coupang is hiring a

Marketing Product Owner (마케팅 PO)

Seoul, South Korea

Join us to shape the future of eCommerce in South Korea, and Asia!

Coupang is one of the largest and most disruptive standalone e-commerce companies in Korea whose focus on continuous innovation is revolutionizing the way Korean consumers shop. We have attracted over 12 million purchasers who have collectively made over 200 million purchases on our site and generate billions of visits each year. We currently compete within Korea’s $342 billion retail market, of which e-commerce comprises $~$60 billion and is expected to grow at a CAGR of 15-20%% hitting $130bn by 2020.

At Coupang, our product owners are mini-CEOs with end-to-end ownership of a specific area. We are looking for a Product Owners in the Marketing Platform organization with a strong passion for the e-commerce business, advertising  & marketing technologies, and the product management discipline.  Coupang’s Marketing Platform Office organization is envisioned to build a world-class digital advertising and marketing engine combining leading innovations and technologies across ad-tech and marketing-tech industries.  We are looking for candidates with a passion for customer data, data-driven optimizations, and real-time programmatic technologies to drive high performance platforms for Coupang.  You will enjoy working to turn actionable, data-driven, innovative ideas into high-performance advertising and marketing platform, products, and services on a regular basis.

An ideal candidate will have a background in digital advertising (search, performance, display) or customer marketing (app push, e-mail, direct) product management.  You are familiar with the programmatic ad technology landscape (DSP, Ad Exchange, SSP, retargeting etc...), data platforms (DMP/CDP, CRM, analytics), and/or marketing automation (personalization, dynamic content optimization, multi-channel campaign management).  You will create product vision, define the product roadmap, and release calendar.  You will have demonstrated success in understanding business needs & opportunities in advertising and marketing, and translating those ideas and concepts into successful and impactful products to users in market.


Define a portfolio of advertising & marketing products, platforms, and services in the following domains:

  • Customer profiling, segmentation, and personalization
  • Content, creative, and offer optimisation
  • Campaign predictive modeling and attribution
  • Channel Management

Partner with Marketing Operations team to develop marketing strategies, align against KPI targets, and identify product needs and opportunities.

Own and manage the product vision, roadmap, and release lifecycles.
Collaborate with program management and engineering teams to successfully deliver products, platforms and features to market.


  • Bachelor’s degree in computer science or computer engineering.
  • 10+ years of experience in product management or product development.
  • Strong understanding of marketing and advertising technologies and businesses.
  • Ability to deliver high quality products in a fast paced Agile environment.
  • Demonstrated ability to manage, and prioritize multiple projects.
  • Proven track record of delivering scalable platforms and products to market.


  • 15+ years of relevant experience in ad-tech or marketing tech industry as a product manager.
    • Digital advertising (search, performance, display) product manager familiar with the programmatic ad technology landscape (DSP, Ad Exchange, SSP, retargeting etc...) and data platforms (DMP/CDP, CRM, analytics)
    • Customer marketing (app push, e-mail, direct) product manager familiar with the marketing automation (personalization, dynamic content optimization, multi-channel campaign management).
  • Masters/Ph.D degree from top university with emphasis on coursework in Computer Science, Computer Engineering, Data Science and related fields.


<Guidance on Consent to the Collection and Use of Personal Information>

Forward Ventures, Co., Ltd. (hereinafter, referred to as “company”) is in compliance with the provisions of privacy protection under the relevant laws and regulations, such as the Personal Information Protection Act, the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc., and it is dedicated to protecting personal information of its job applicants.

1. Purpose of collecting and using personal information
to proceed with recruitment process; to assess applicant’s qualifications; to notify results at every step of the recruitment process; and to provide applicants with information about recruitment

2. Types of personal information to be collected
All information provided to the company upon applying for a job in the company, including name, contact information (e-mail, mobile phone), professional history, etc.

※ As job applications are in free forms, the personal information collected may differ depending on individual applications.

3. Period for retention and use of personal information
Personal information of applicants will be stored in the talent pool of the company and may be used for the next 2 years for non-periodic recruitment. However, the company will destroy the collected personal information without delay upon request of an applicant.

4. Refusal to consent to the collection and use of personal information and disadvantage that might result from such refusal
Applicants have the rights not to consent to the above terms and conditions. However, it’s important to note that the company cannot guarantee an unbiased recruitment process if it is not provided with necessary information through job applications. In addition, please note that if you do not consent to our collection and use of personal information, your participation in the recruitment process may be restricted.


You have carefully read the above [Consent to the Collection and Use of Personal Information]. By applying for a job at the company, it will be deemed that you have agreed to the terms and conditions above.


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