DocuSign is hiring a

Marketing Specialist III

São Paulo, Brazil

Marketing Specialist III
Marketing | São Paulo, BR

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicates the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
The Campaign Operations Manager is responsible for defining, documenting, and optimizing key workflows needed to launch integrated campaigns at scale. This individual will work with Global Demand Programs teams, Field Marketers, Web Marketing, and other cross-functional stakeholders to drive demand generation and improve campaign productivity. The ideal candidate is an expert in problem solving but also has a business-oriented vision and is able to understand how operational roles solve everyday business needs.

This position reports to the Manager, Campaign Operations.

Responsibilities

  • Partner with marketers to design campaign plans and tactical strategies that ensure all build components of the campaign are aligned across impacted systems and teams
  • Create and maintain templates that improve campaign efficiency and accuracy, including emails, landing pages, forms, segments, and reports
  • Document, challenge, and refine MAP processes, programs and procedures
  • Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications
  • Enforce a best in class marketing database through the normalization and upload of contact data into the MAP
  • Educate marketing resources on how to achieve marketing objectives leveraging MarTech stack while upholding internal standards, industry best practices, and DocuSign’s commitment to global trust

Basic Qualifications

  • BA/BS degree or equivalent work experience
  • Working knowledge of HTML, CSS, responsive email and web design
  • Strong knowledge of marketing techniques and campaign lifecycle
  • 4+ years of relevant marketing experience

Preferred Qualifications

  • 2+ years of campaign execution experience using Eloqua
  • Experience with CRM systems and other sales tools
  • Experience with Event technology such as Swoogo, Brightcove, and Zoom
  • Strong verbal and written communication skills with the ability to translate business requirements into technical specifications
  • Demonstrated project management expertise, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Advanced Microsoft Excel skills with a passion for metrics driven marketing

About Us
DocuSign® helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, hundreds of thousands of customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. Plus, we save more trees together! And that’s a good thing.

DocuSign is an Equal Opportunity Employer. DocuSign is committed to building a diverse team of talented individuals who bring different perspectives to the business and who feel a sense of inclusion and belonging when they join our team. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

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