Marketing Specialist

Are you looking to join one of the fastest growing software companies in the Bay Area? ThoughtSpot’s Search & AI-Driven analytics platform is revolutionizing how the world uses data by making analytics 1000x faster and easier for non-technical business people. ThoughtSpot was recently named a Leader in Gartner's 2019 Magic Quadrant for Analytics. ThoughtSpot is the first new Leader in the past six year and is the fastest analytics company ever to become a Leader.

As a Marketing Specialist, you will be responsible for the support and execution of North America marketing efforts within the Corporate Marketing team.

You will be part of an incredibly efficient and creative team that focuses on quality execution to drive pipeline and sales acceleration for the North America sales organization. You will work cross-functionally with Field Marketing, Community, and Channel Marketing to develop efficiencies in processes, execute marketing tasks, and have the opportunity to take on the planning and execution of campaigns and events. The goal of this role is to drive exposure and catapult your marketing career with ThoughtSpot.

Responsibilities

• Partner with the NA Field Marketing Team to support all aspects of event management across North America
• Manage NA branded merchandise and event materials
  
• Manage NA Account-Based Marketing Direct Mail Campaigns
  
• Undertake market, segment, and campaign performance analysis and report back to a range of stakeholders.
  
• Collaborate with the demand generation team to develop campaign assets, and promote sales development strategies by segment and vertical.
  
• Support the Partner marketing team in the development of the monthly partner calls, partner engagements, and communications to promote channel marketing best practices within the partner community.
  
• Planning support for large industry events and ThoughtSpot sponsored conferences
  
• Use data analytics and reporting tools to target and segment to build prospect lists for demand gen campaigns
  
• Work with the Marketing Operations team to ensure accurate and timely uploading of Leads to CRM system.
  
• Continually analyze events and identify opportunities to extend ThoughtSpot presence and meet new audiences.
  

Required Skills/Qualifications

• This is an entry-level role, however, 2-3 years of work experience is preferred.
  
• Bachelor’s degree in Marketing, Business, or comparable education/experience.
  
• Understanding of how an integrated marketing campaign should work.
  
• Adept at learning new software and willing to become proficient in building, launching, and reporting on campaigns using Splash, Pardot, and Salesforce.
  
• Ability to managing competing priorities simultaneously
  
• Understanding of the B2B purchase process and how to identify opportunities to create demand and help accelerate sales opportunities.
  
• Understand how to utilize targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns
  
• Understanding of how to use inbound marketing and content marketing to generate more qualified leads.
  
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
  
• Ability to travel up to 40% of the time when deemed necessary and safe to do so

Preferred Qualifications:

• Strong focus on data-driven outcomes
• Outstanding communication skills – written and verbal.
• Highly organized and detail-oriented.
• Excellent project management skills.
• Innovative mindset - eager to try new things
• Open to continuous feedback
• Thrives in a fast-paced environment with changing priorities
• Team player who is excited to work in a collaborative environment
  

About ThoughtSpot

At ThoughtSpot, we solve some of the hardest, most challenging problems in technology. The kind of problems we solve, requires diverse perspectives and the team-spirit to see those differences as opportunities rather than roadblocks. It’s why diversity isn’t a box to check; it’s the heart of “Selfless Excellence,” our core value we live every day. To make our dent in the universe, we seek employees with unique identities, backgrounds, and perspectives that want to build an inclusive, respectful company culture and truly challenge the status quo.

We support our employees with great benefits like 100% company paid medical/dental/vision/life coverage for employees and dependents, equity in a late stage startup backed by top-tier VCs, conveniently located in Sunnyvale with an onsite gym, company-provided catered lunch and dinner, and paid holidays and flexible paid time off.

ThoughtSpot’s Search & AI-Driven analytics platform puts the power of a thousand analysts in every business person's hands. With ThoughtSpot’s next-generation analytics platform, business people can use Google-like search to easily analyze complex, large-scale enterprise data and get trusted insights to questions they didn’t know to ask, automatically - all with a single click. ThoughtSpot’s customers include the world’s largest companies, such as Amway, BT, Bed Bath and Beyond, Chevron Federal Credit Union, De Beers, JD Sports, PetCo, ServiceNow and Scotiabank.

ThoughtSpot is helmed by CEO Sudheesh Nair after being  co-founded in 2012 by Ajeet Singh and technical co-founders from Google, Microsoft, Amazon, and Oracle. Backed by investors Lightspeed Venture Partners, Khosla Ventures, General Catalyst Partners, Geodesic Capital and Capital One Growth Ventures, ThoughtSpot has raised over $305 million to date at a unicorn valuation. Join us in our mission of enabling analytics "human scale" by putting search and AI-driven analytics in the hands of 20 million users by 2020.

For more information please visit thoughtspot.com.